Munchee, the flagship brand of Ceylon Biscuit Limited celebrated World Children’s Day 2019 in a new and innovative way by organizing some exciting activities for kids including the launch of a special story book.
The company organized a number of events across the island to celebrate this day and the main event and launch of the book was held at Ape Gama, Battaramulla.
Munchee also organized numerous fun activities to entertain the large number of children who participated at this event. Similar events with many entertaining activities were held island–wide to celebrate this special day with the participation of more than 30,000 children.
The book titled ‘Wonder Crystal’ is the first of its kind, initiated by world – renowned Sri Lankan Children’s story writer Sybil Wettasinghe and was launched with the objective of encouraging children to use their imagination and explore their creativity and thus complete the story by contributing through their writings, drawings and poetry.
The book which has been shared with schools in all 3 languages, may be one that could well be on its way for a Guinness record with the multitude of endings it would attract. Children are requested to forward their entries to CBL.
The event was graced by guest speaker Dr. Asanga Wijeratne, a specialist in Human Kinetics and Sports Substantiated, who elaborated on the importance of helping and encouraging children to think freely and to thus develop their individual personalities and creativity.
Ceylon Biscuits Limited CEO Nalin B Karunaratne said: “Munchee is committed to finding new ways of nurturing and encouraging children to develop their creativity and harness talents and imagination. At Munchee we constantly strive to focus on the development of children’s ability and has launched many programmes for the benefit of the younger generation of the country. We are determined to help develop a creative generation.”
CBL began its operations over 50 years ago with the manufacturing of nutritious biscuits for school children. Since then its focus on children by way of introducing new products and children oriented CSR initiatives has been growing continuously with utmost care.
Munchee has offered seminars for students facing the Grade 5 scholarship exams and O/L exams and aims at minimizing school drop-outs rate through the ‘Munchee Tikiri Shishyadhara’ programme. They further sponsor and conduct edutainment programs, teacher trainings and workshops for preschool children and parents. Munchee will continue to focus on initiatives that will benefit the children of the nation.