Ideal First Choice, the latest venture by the Ideal Group of Companies, has entered into regional automotive hubs in Sri Lanka to provide world-class after sales services for multi brand vehicle owners. The first workshop was launched in July 2018 in Yakkala. Currently, the regional hubs are located in Puttalam, Jaffna, Tissamaharama, Kelaniya and Dambulla.
The Ideal Group of Companies is one of Sri Lanka’s leading automotive after-market service providers focusing on the premium segment of automotive brands in OEM markets. Ideal First Choice is equipped with a state-of-the-art workshop that caters to all makes and models of vehicles and offers services of lubrications and detailing, mechanical and electrical diagnostics, body and painting, all under one roof. All services offered from Ideal First Choice are on par with respective OEM manufacturers with trained technicians and engineers on respective brands.
Key differentiators of Ideal First Choice are committed delivery on time, cost effective services, close follow up of customer feedback and ensuring hassle-free driving for Sri Lankan motorists. Further, free telephonic consultations on troubleshooting of electronic systems of the latest automobile diagnostic systems are also offered as value additions.
Apart from this, Ideal First Choice also operates an island-wide free recovery service for accident repairs and roadside assistance (RSA) at a feasible rate, 24 hours a day, 365 days a year. Currently, a free towing and carrier facility covering the district of Gampaha is also offered through them and plans are underway to provide this service to their regional hubs in the near future.
In the future, the regional automotive hubs will expand up to 15 locations in the country in the next six months for after sales services and will create 500+ new employment opportunities in the skill categories.
Ideal Group Chairman Nalin Welgama said, “The new venture will be offered to fulfil the gap in the marketplace of proper after sales services for regional vehicle owners and this will further strengthen the Group’s main franchise of Mahindra and Mahindra vehicle after sales services”.
Chaminda Wanigaratne, Director in charge of the automotive business of the Group is heading the new venture and the first8 workshops have already been completed and are fully operational.He added that world-renowned brand partnerships with BOSCH, AkzoNobel are associated with Ideal First Choice as co-brands and Wurth, Valvoline, Lanka IOC are working as sub brands which are associated with Ideal First Choice in order to provide world-class services.