The much-loved Elephant House Wonder Ice Cream marked an exciting milestone, continuing to delight consumers by partnering the Voice Teens Sri Lanka, the newest reality show which has an immense and devoted local fan base, and which is also part of the ‘The Voice Teens’ global franchise.
Providing youth a unique platform and connecting with them in an engaging manner, Elephant House Wonder Ice Cream is one of the leading brands to invite these talented teens onboard as partners.
Taking entertainment to the next level ‘Fun Eke Next Level Eka’, Elephant House Wonder fans were provided a once in a lifetime experience to meet and greet contestants of the Voice Teens Sri Lanka.
Organised in Sri Lanka for the first time, the Voice Teens Sri Lanka Stars has held viewers spellbound throughout until the grand finale by offering a fascinating musical experience attracting many audiences across all communities, with fans excitedly awaiting weekly to hear their favorite voice teens contestants.
The unique event titled ‘Wonder Voice Teens Meet-up’ enabled the show’s admirers to not only meet the Voice Teens Sri Lanka stars but offered a truly, enjoyable fun time including the audience participating in an exhilarating sing-along with Voice Teens winner Hashen and stars Madhuvi, Adithya and Siyum.
The evening comprised several engaging fun-filled activities enabling the excited audience to hold treasured memories of the event that will remain with them for a long time.
Importantly, Elephant House Wonder is the first FMCG brand to initiate such an event for their fans together with the finalists of the local Voice Teens franchise. Additionally, the Voice Teens finalists are now a part of the World of Wonder.
“We have a strong and genuine relationship with our consumers. Partnering the Voice Teens global franchise drives brand recognition on a worldwide scale and helps to create joyous and memorable moments for our consumers. It is also in line with our efforts to introduce innovative opportunities for fans to engage and connect with the brand,” stated Sathish Rathnayake, Head of Frozen Confectionary at Elephant House, Vice President JKH
Elephant House Wonder Ice Cream is recognised as the most active youth ice cream brand on social media, with an established strong presence especially during the Voice Teens competition showcased by solid brand recognition.
Ceylon Cold Stores PLC is a subsidiary of John Keells Holdings PLC (JKH), Sri Lanka’s largest listed company in the Colombo Stock Exchange operating over 70 companies in 7 diverse industry sectors. In 2020, John Keells Group celebrates 150 years of being in business and contributing to the Sri Lankan economy and development of the country. JKH provides employment to over 14,000 persons and has been ranked as Sri Lanka’s ‘Most Respected Entity’ for the last 14 Years by LMD Magazine. Whilst being a full member of the World Economic Forum and a Member of the UN Global Compact, JKH drives its CSR vision of “Empowering the Nation for Tomorrow” through its CSR entity, John Keells Foundation and through the social entrepreneurship initiative, ‘Plasticcycle’, which is a catalyst in scientifically reducing plastic pollution in Sri Lanka.