Taking the local TikTok audience by storm during the recent ‘lockdown avurudu’ period, Prima KottuMee initiated a uniquely creative ‘Raban Mashup’ together with youth sensation singer Yohani de Silva. The video carried a mix of well-loved traditional ‘Raban Padha’ infused with modern beats, and resulted in a very high number of engagement within a short period of time.
The video was shared on multiple social media platforms generating massive engagement within a mere two weeks, making this one of the most successful and creative brand efforts. Prima KottuMee is known for exploring new avenues in brand communication and has continuously succeeded in tapping into the heart of the youth in all of its campaigns in the past. The ‘Raban Mashup’ joins the list of success stories for the brand that has always been the choice of the fun loving youth, as well has created a precedence to many other brand communication ideas.
Prima KottuMee has been a brand instrumental is crafting very successful campaigns in the past as a result of understanding how the audience evolves, and exploring the platforms where conversations take place. The use of TikTok for a brand campaign is relatively new to Sri Lanka, yet, Prima KottuMee has been successful in creating an outstanding campaign with ‘Raban Mashup’.
Yohani de Silva partnered with Prima KottuMee bringing together her youthful and fun loving personality, and talent with the brand that creates fun and excitement.