Serendib Flour Mills showcases its 7 Star Flour range at the Culinary Art Expo 2018

Posted On 30 Jun 2018
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Serendib Flour Mills (SFML) recently stepped forward as the main sponsor of the Culinary Art Food Expo 2018 – Sri Lanka’s largest showcase of brands and businesses in the hospitality and food & beverage industries. The highly anticipated exhibition was held from 1 to 3 June 2018 at the BMICH and was attended by the country’s top chefs and representatives from leading hotels and restaurants from across the island. Partnering with the event for the first time, SFML also conducted the ‘7 Star Master Baker of the Year’ award and showcased an array of its 7 Star wheat flour products at two dedicated stalls.

Organized by the Chefs Guild of Lanka and the World Association of Chefs’ Societies, the Culinary Art Food Exhibition is the largest and most comprehensive food and beverage exhibition in Sri Lanka, with over 2000 culinary professionals gathering under one roof each year. Now in its 18th edition, the exhibition attracts over 30,000 visitors from all over the world, including hoteliers, chefs, homemakers and avid food lovers. Attended by both local and foreign buyers from the food & beverage and hospitality industries, the event also serves as a prominent platform for exhibitors to showcase their products, expand their networks, as well as connect with existing and potential customers.

Over 45 chefs from renowned hotels located in different parts of the country participated in the ‘7 Star Master Baker of the Year’ competition. The competition attracted representatives from hotels such as Cinnamon Lakeside, Heritance Kandalama, Club Hotel Dolphin, Hilton Colombo, Grand Hotel Nuwara Eliya and many more. After a close competition, where all the participants demonstrated a wide range of skills and their creative baking talents, the Shangri La Hambantota team headed by Chef Ruwan Madushanka was named the 2nd runner up and the Blackpool Hotel team headed by Chef P. Madushanka Jayawickrama emerged as the 1st runner up.  Securing the top spot, the Cinnamon Bey Beruwala team, which was headed by Chef Gayan Sadaruwan emerged as the champions and bagged the prestigious ‘7 Star Master Baker of the Year’ award. The competition proved to be a novel and innovative initiative which Encouraged the bakers and culinary professionals to showcase their expertise whilst enabling them to engage with and learn from their peers and colleagues in the industry.

Commenting on SFML sponsoring Culinary Art Food Expo 2018, A senior company official stated : “We are very pleased to have partnered with the Culinary Art Food Expo 2018, which is the most recognized and prestigious exhibition dedicated to the hospitality, food and beverage industries in the entire region. We are delighted with the hype and excitement that was created at the event, by ‘7 Star Master Baker of the Year’ award. This competition enabled us to recognize and reward Sri Lanka’s top-tier bakers and chefs and it gave the m a platform to demonstrate their creativity, their baking capabilities and their culinary skills. SFML has always been committed to nourishing the nation with supreme quality products that embody freshness and purity, and we are glad that this event gave us a platform to highlight our core values, whilst showcasing the versatility and quality of our 7 Star range of flour products.”

Serendib Flour Mills is one of the leading flour mills in Sri Lanka and is a joint venture between Al Ghurair Foods (AGF) and Emirates Trading Agency (ETA). The company’s 7 Star brand of flour has been nourishing the nation for 9 years and embodies purity, innovation, quality, freshness, expertise, service and trust. SFML is committed to becoming the number one producer of wheat flour in Sri Lanka and the preferred flour supplier in international markets. SFML launched its operations with a state-of-the-art single-line capacity wheat flour mill in the Port of Colombo on 26 May 2008. The company has developed and implemented an integrated management system (IMS) based on ISO 9001:2008, ISO 14001:2004, BS OHSAS 18001:2007, ISO 22000:2005 requirements And the only wheat flour brand in the country to secure the prestigious SLS certification The system complies with applicable laws and regulations, international standards and codes, and best manufacturing practices in the areas of quality, environment, occupational health and safety and food safety.

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