The taste of Coca-Cola continues to refresh and delight consumers across Sri Lanka over generations, evoking a mood of togetherness and oneness. Coca-Cola’s new ‘Share-A-Coke’ campaign once again highlights the great taste of Coca-Cola, sending out a bubbly message to Sri Lankans from all walks of life to come together over its great taste and connect with friends both old and new.
Coca-Cola has keen insights into the aspirations of youth and the brand has understood that relationships are very significant to today’s youth, therefore, the campaign has been designed to highlight how Coca-Cola plays the role of an enabler of magic between people and their relationships. In fact, no special occasion in Sri Lanka is complete without the familiar Coca-Cola bottles, which promise to spice up any occasion and make it fun.
The new ‘Share-A-Coke’ campaign in the 250ml and 400ml packs have been launched as a catalyst to bridge division, by beckoning Sri Lankans, especially the youth of the nation, to reminiscence their old bonds and ties, through unique pet names they shared with their childhood friends. This bond will be reignited, yet again by sharing the unique packs of Coca-Cola. The campaign will be unleashed through an integrated marketing campaign, which connects ardent Coca-Cola Lovers, while enticing new consumers to taste the effervescence of the world’s favourite cola brand for a magical experience amongst friends.
Explaining the inspiration for the captivating creative campaign, Pankaj Sinha - Managing Director, Coca-Cola Sri Lanka Private Limited said, “Coca-Cola has always focused on communicating a message of unity, bridging divisions and bringing everyone together. The new leg of Share-A-Coke campaign builds on this sentiment, thereby encouraging Sri Lankan youths to reignite their spark and forge new paths to successful relationships. Share-A-Coke campaign is about connecting with others leveraging the power of personalization and nostalgia, and has successfully been rolled out in multiple countries across the world. We are happy to bring it to Sri Lanka.”
Mayank Arora – Managing Director at Coca-Cola Beverages Sri Lanka Ltd. explains, “Coca-Cola belongs to the entire community of consumers in Sri Lanka and we want them to gain true happiness by sharing a Coke with old friends and remembering fun moments and unforgettable memories. Coca-Cola is synonymous with joy, optimism and magic, and we want to infuse this positive message to the youth of the country to express their emotions and love with their friends, recalling the jokes, funny nicknames and joyful memories to create magic.”
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the thirst of Sri Lankans for over six decades. The Coca-Cola Company has created a special place for its range of beverages, in the hearts of the people of Sri Lanka. Today, the company leads the beverage market with a robust portfolio of international and local brands including Coca-Cola, Coca-Cola Light, Coke Zero, Sprite, Sprite Zero, Fanta Orange, Portello, Fanta Cream Soda, Fanta Pineapple, Fanta Fruit Punch, Lion Soda and Lion Ginger Beer. Coca-Cola is also the only company in Sri Lanka to offer sugar free variants on few of their great tasting carbonated beverages.