Leading mass market clothing retailer – Fashion Bug, launch Sri Lanka’s first attitude and behavior developing training training programme for Three-Wheel Drivers in Kandy. Fashion Bug ‘Three Rodha Ratha Abhishekaya 201’9 is in accordance with the company’s vision to educate residents in Sri Lanka’s most neglected regions; a part of initiative to provide a postive impacton society while helping the Tuk-Tuk drivers to improve their knowledge, responsibility and ethics.
The initiative which launched in Kandy first, received a staggering 3,000 registrations from Three-Wheel Drivers, of which 500 were selected to partake in the programme, based on a fixed criterion. Through continued evaluation, a final top three  programme completers received financial grants in the denominations of LKR 50,000, LKR 75,000 and LKR 100,000.
This year’s main function was held at the Hindu Cultural Center, Kandy, on March 172019, and welcomed over 500 attendees. The event hosted Chief guests – State Minister, Ashok Abeysinghe (Transport & Civil Aviation) and DIG – Kandy Region, D.R.L. Ranaweera.
Commenting on the initiative, CEO, Fashion Bug – Shabier Subian, said “The Fashion Bug ‘Three Rodha Ratha Abhishekaya 2019’ is the first event that focuses on Three-Wheel Drivers in Kandy. Through a series of evaluations, the programme focuses on advanced criteria to assist in behavioural and personality development.
As the Three-Wheel becomes the preferred mode of public transport amongst Sri Lankans, with over 1.3 million vehicles at present. Fashion Bug strongly believes in supporting its community in every way possible, whilst reducing the gap in customer-service training for individual drivers who turn to a career as a Three-Wheel Driver. The programme aims to create an atmosphere of continued learning – teaching its participants the essence and importance of a developed behaviour and attitude, leading to a better customer experience.
Fashion Bug (Private) Limited is a leading lifestyle retail chain in Sri Lanka, with a network of 16 outlets islandwide. Since its establishment in 1994, Fashion Bug has evolved over the years into a household Sri Lankan lifestyle brand, and has seen rapid progress under a young, fast adaptive leadership. The company is powered by a team of 1,250 team members, and supports over 2,000 small and medium local entrepreneurs, taking the best of international as well as local fashion retail to meet the demands of the ever-changing consumer market across Sri Lanka.