Huawei wins at SLIM Brand Excellence

Posted On 28 Nov 2017
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SLIM-Brand-Excellence

Huawei, the number one growing smartphone brand in Sri Lanka, won the bronze award in the International Brand of the Year category, at the recently concluded SLIM Brand Excellence gala awards ceremony held at BMICH Colombo. Themed “‘Exhibit Your Masterpiece’” the awards ceremony recognised best brands and rewarded brand custodians in Sri Lanka. Huawei was also the only smartphone company to win an award at this year’s ceremony.

Nominations were judged based on the criteria which leveraged on aspects of brand performance, content, process and financial performance among other things.

Within the short span of 5 years, Huawei Consumer Business Group has connected with the hearts of local customers and as a result has achieved the number one fastest growing smartphone status in Sri Lanka. Furthermore, Huawei’s dynamic partnership with its Exclusive National Distributor Singer Sri Lanka has positioned it as the number one quality smartphone in the country.

Shunli Wang CEO Huawei Sri Lanka said, “Huawei has built a reputation as an innovative smartphone brand while focusing on delivering value to the market together with our local partners. Our national distributor Singer which has the widest network in Sri Lanka helps Huawei penetrate all parts of the island, while offering the consumer a delightful experience in the process”. He further added, “This achievement is a result of hard work and commitment to drive business growth, together with an exceptional team at Huawei and our ever growing customer base who are the ultimate ambassadors of our brand”.

In Q1 2017, HUAWEI’s market share rose to 9.8 percent of the global smartphone market, according to industry analysts IDC. This growth was driven by a significant increase in sales of mid-range and high-end smartphones in key geographies. Sales revenue for the first six months of 2017 increased by 36.2% year-on-year to Chinese Yuan 105.4 billion. Early in September Huawei surpassed Apple to become the number two smartphone brand in the world. This is a phenomenal achievement for the brand.

In 2017, HUAWEI was ranked 83 in the Top 100 of the Latest Fortune 500 List and number 88 in Forbes World’s Most Valuable Brands list recently. The brand was ranked number 49 on BrandZ’s Top 100 Most Valuable Global Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. Huawei has also achieved the No. 70 status on Interbrand’s Best Global Brands list in 2017. In Sri Lanka, Huawei is edging closer to become the number one smartphone brand with a strong market share of over 30% according to GfK report.

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