Keells Food Products Inaugurates State-of-the-Art New Factory for Keells Krest Ezy Rice

Posted On 10 Oct 2019
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Launch of the Ezy Rice range (from left)Mr. Sumudu Thanthirigoda, CEO of Keells Food Products PLC, Mr. Krishan Balendra, Chairman of John Keells Holdings PLC and Mr. Daminda Gamlath, President, Consumer Food Sector of John Keells Holdings PLC

Launch of the Ezy Rice range (from left)Mr. Sumudu Thanthirigoda, CEO of Keells Food Products PLC, Mr. Krishan Balendra, Chairman of John Keells Holdings PLC and Mr. Daminda Gamlath, President, Consumer Food Sector of John Keells Holdings PLC

Keells Food Products PLC, the pioneer in processed meat manufacturing ceremoniously opened its world class, state-of-the-art newest factory located at the Makandura Industrial Zone premises in Pannala.

This facility is the company’s newest addition to its operations. Deployed with modern customized machinery, the factory is designed to leverage best-in-class innovation such as its latest addition, the Keells Krest Ezy Rice range.

The new factory enables the manufacturing of a rice meal which can be prepared in just five minutes. Tantalizing consumer taste buds, Ezy Rice is available in four flavorsome varieties including Fried Rice, Yellow Rice, Spicy Rice and Red Rice.

The new product innovation enables Keells Foods to further its mission of producing nutritious food which is more accessible and more relevant while also producing comfort food that people already know and love while presenting a totally unique experience from the Keells Krest brand.

Attending the special occasion was Krishan Balendra, Chairman of John Keells Holdings PLC (JKH) as Chief Guest, Group Executive Committee members of JKH, Consumer Food Sector Committee members of JKH, the Keells Food Products PLC team and relevant stakeholders.

“As a pioneering company, our newest Keells Krest Ezy Rice facility reaffirms our commitment to serve our customers through constantly reinventing and evolving. The factory will enable us to strengthen our new product portfolio which is a result of nearly five years’ research and development efforts including product improvement and testing,” said Krishan Balendra.

Demonstrating its continued commitment to delivering products of the highest standards, Keells Food Products upholds the utmost quality measures and implements rigorous practices of food hygiene.

Keells Food Products, Keells Krest brand is Sri Lanka’s distinguished market leader in the processed meat industry for over three decades. Keells Krest Ezy Rice range is the newest member of Keells Food Products with a brand-new dry distribution channel. The new products are to be unveiled through a significant integrated marketing communication support during the upcoming months. Keells Foods renowned for its great taste and adherence to stringent quality standards. The company prides itself on maintaining these standards ensuring customer satisfaction.

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