KTI Inks Deal with Faber-Castell India to Bring World’s Most Preferred Stationary to Sri Lanka

Posted On 11 Feb 2018
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Kiddies & Toys International (KTI), Sri Lanka’s leading distributor of premium mother and childcare brands, with a view of providing families with access to the very latest premium childcare products at affordable prices, has ventured into the stationary business with the introduction of Faber-Castell products in Sri Lanka. KTI has signed an exclusive distribution agreement with Faber-Castell India, a subsidiary of Faber-Castell Germany.

KTI will introduce the writing and colouring range from India focused on school children. These will be writing pencils, wax and plastic crayons, fibre-tip colour markers, geometry boxes from the Faber-Castell range. The next phase will involve increasing the width of the range by adding products from the early age range and pastel. These are modelling doughs & clay, oil pastels, early age crayons and others.

Through this association with Faber-Castell KTI assures that all users of stationery will have access to the high quality sought-after international premium stationary products from the Faber-Castell range. These products will be made available through KTI’s island-wide network of stores and partner merchants.

Commenting on this new venture Yohan Ziard, CEO of KTI said, “Faber-Castell is a prestigious brand with an impressive history. We are proud to be able to provide the children of Sri Lanka with access to these high quality products that will bring greater joy to their pursuit of knowledge. Our vision is to form long term partnerships like this that will eventually move the production of these much beloved products to Sri Lanka. This fits in with our commitment to providing safe, quality products that enrich the lives of children.”

One of the oldest industries, Faber-Castell is the pioneer and the largest manufacturer of wooden pencils. Faber-Castell obtained global recognition by being a carbon-neutral company in the stationery industry.  Faber-Castell has an intrinsic belief that their value system is what sets them apart from others; these four core values are competence and tradition; outstanding quality; innovation and creativity; and social and environmental responsibility.

“At Faber-Castell we believe that creativity should be encouraged at a very young age and we look forward to working closely with the KTI team to make this happen. We believe that this is the right opportunity for us to take a prominent position in the Sri Lankan marketplace as Sri Lanka shows the growth potential for the brand. Our added value approach to all our products, which make them more educational, ergonomic and ecological, will help us take advantage of these factors. We expect our relationship with KTI to grow stronger as our journey continues,” said Sudhir Salian, Director, International Business.

Faber-Castell believes in being the best in class in their respective product categories and always puts the safety of children first. Faber-Castell products are made with natural wax, vegetable oil and food grade pigments. Their inks are non-toxic and water-based. All the colouring products are also lead and Phthalate free. This makes Faber-Castell stationary the perfect, and safest, tool to help children start learning.

About Faber Castell

A.W. Faber-Castell was founded in 1761 and is head quartered in Germany. A.W. Faber-Castell India started its operations in 1998 and over the last nineteen years has expanded its reach across the retail channels with a strong network of distributors, agents, subsidiaries, a vast network of suppliers and eco-system partners and company owned factory in Goa. Faber-Castell India is directly responsible for sales and marketing for the SAARC nations and also exports its products to over 45 countries.

About KTI

Kiddies & Toys International (KTI) Pvt. Limited is the exclusive agent for Farlin, Chicco LEGO, Barbie and Mattel brands in Sri Lanka with over 20 years’ of experience in the baby, Kids and mother care industry by featuring an outstanding range of premium child and mother care products as well as one of the largest selections of branded toys in Sri Lanka.

Kiddies and Toys International (Pvt) Ltd, E-guardian Lanka (Pvt) Ltd, DCS International (Pvt) Ltd and Digital Engineering Solutions (Pvt) Ltd are the main subsidiaries of LIMRA Holdings. The diversified conglomerate has business interests in ICT, mother care, baby care, toys, and engineering and is mandated to identify, invest, acquire and manage business ventures profitably.

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