Introduction of Mitsubishi Mahindra Agricultural Machinery Co. Ltd. tractors to Sri Lanka
Mahindra & Mahindra Ltd. and Diesel & Motor Engineering PLC (DIMO) launched the Mahindra GX 3600 tractor recently. This is the lightest 4WD puddling specialist tractor in its category under its Japanese brand – Mitsubishi Mahindra Agricultural Machinery Co. Ltd. DIMO has been the authorized representative for Mahindra tractors in Sri Lanka for more than 25 years, and this new Mitsubishi Mahindra Agricultural Machinery Co. Ltd brand also will be represented in Sri Lanka by DIMO.
Mahindra & Mahindra Ltd., is a part of the USD 19 billion Mahindra Group based in India. Mitsubishi Mahindra Agricultural Machinery Co. Ltd., represents the strategic partnership between Mitsubishi Heavy Industries and Mahindra & Mahindra in agricultural machinery, started in 2015. Mahindra GX3600 is one of the flagship product from the brand, with proven technology and performance across various markets around the world. It is known for its high-end “Japanese technology”, and global brand power that will enable it to strengthen its competitiveness in Sri Lanka.
Mahindra GX3600, is the lightest tractor in its category with a weight of 1100 Kg, which avoids the tractor from sinking in the paddy application. With the 3-cylinder powerful engine it delivers maximum power at lowest rated RPM. The latest 8×8 gear ratio with power shuttle, enables single operation to change the direction keeping selected gears in engaged condition. Equipped with host of other features like 1200 Kg lifting capacity, easy manoeuvrability and comfortable driving, Mahindra GX3600 also promises easy maintenance to its customers.
Speaking on the occasion, Sanjay Jadhav, Vice President, Head of International Operations – AFS (South Asia), Mahindra & Mahindra Ltd., said, “It is a proud moment for us to introduce the iconic global brand of Mitsubishi Mahindra Agricultural Machinery Co. Ltd. to Sri Lanka. Mahindra is World’s No. 1 brand in tractor by volumes, with a vision of becoming the pioneer in providing technology, our collaboration with the Japanese brand of Mitsubishi Heavy Industries is a step in this direction. Puddling is the key application for agrarian Sri Lankan farmers, and we are confident, that with the new “Made in Japan” Mahindra GX3600, they will be able to optimize their operations with maximum output.”
Ranjith Pandithage, Chairman and Managing Director, DIMO, said, “DIMO is known represent the best engineered brands in the world, in Sri Lanka. Our partnership with Mahindra tractors exceed 25 years and across Sri Lanka, Mahindra Tractors have been perceived as a brand that’s close to the Sri Lankan farmer. Apart from the Japanese Mahindra GX3600, we now represent Mahindra tractors and Swaraj tractors from India. After sales service and customer care plays a crucial role in the daily operation of a tractor, and DIMO has proven to ideal choice among farmers with their door step service support, island wide network and coverage.”
DIMO Agri is the agriculture arm of DIMO group, which focuses on Sri Lanka’s highly developing and technologically fast paced Agri industry. Farm mechanization plays a crucial role in the country’s efforts to increase agriculture efficiency. By introducing advance and modern tractors and related machinery, DIMO is assisting Sri Lanka to move ahead and achieve greater efficiency.