Softlogic Life in Partnership with Dialog to disrupt the Insurance Landscape
Softlogic Life in partnership with Dialog Axiata PLC, Sri Lanka’s premier telecommunication services provider, announced the launch of a Life Insurance plan under the Per Day Insurance service available to Dialog’s 11.8 Million Prepaid and Postpaid subscribers across Sri Lanka. Enhancing the existing Per Day Insurance service portfolio of hospitalization and accident covers, this Life Insurance will enable all Dialog mobile customers to enjoy the benefits of a comprehensive life insurance package from Softlogic Life, for as low as Rs1/- per day. Life insurance cover extends from Rs. 100,000 to Rs. 1,000,000 and the daily premiums graduate from Rs. 1 to Rs. 10 per day. The service also extends life protection up to the age of 70 years through a transparent and hassle-free subscription process which does not need any documentation.
Expressing his views, Softlogic Life Managing Director, Iftikar Ahamed said, “We are proud to partner with Dialog Axiata to introduce this timely Per Day Life Insurance Plan for Dialog’s widespread customer base in Sri Lanka. The simple life protection product was designed based on two important ethos: one, offer an adequate life insurance cover for every Dialog customer and two, give Dialog customers the ability to purchase it with ease.”
“Our latest offering will empower Dialog customers to make a worthy choice vis-à-vis their family liabilities and protect their loved ones’ future financial prospects at an affordable price,” Mr. Ahamed alluded further.
Softlogic Life has also collaborated with MILVIK Lanka (pvt) Ltd as the customer service support partner to drive further convenience to the consumer.
Softlogic Life ensures reliability and efficiency for Dialog customers in terms of claim settlements, considering its globally award-winning reputation with claim settlements over the years. In 2016 alone, Softlogic Life has given away health claims worth more than Rs.100 million and settled 80% of their claims within 24 hours.
Mr. Supun Weerasinghe, Group Chief Executive Officer, Dialog Axiata PLC said, “Mobile Technology enables products and services from across multiple verticals to reach a vast majority of the population, maximising affordability and convenience. We will provide the mobile platform in enabling Softlogic Life with delivering this unique product to our customers. The launch of this micro-insurance product further complements our ongoing innovation thrust, while allowing for Softlogic Life to leverage on our extensive network and reach.”
Dialog customers can register for the service via their mobile by dialing #107*1#. Upon successful registration, a SMS will be sent to the user with details. For Prepaid customers, a fee will be deducted from their credit balance daily and for Postpaid customers, it will be added to their monthly bill. In the situation of an unfortunate death, the nominee will have to inform the dedicated customer care agent by dialing 444. After submission of the required documents, the claim will be awarded to the user within 72 hours.
About Softlogic Life
Softlogic Life has also rolled out three unique services – doctor’s visits, emergency ambulance and medicine delivery, all to your doorstep – reiterating the company’s eminent position in health insurance while bringing convenience and peace of mind for customers in an emergency medical situation. The diversity of Softlogic Life’s solutions provides the customer the freedom and opportunity to ‘live life to the fullest”.
Softlogic Life was presented the ‘Innovation of the Year’ Award at the 19th Asia Insurance Awards – the only event of its kind in the region – for bringing revolutionary change to Sri Lanka’s insurance industry. Softlogic Life was also the recipient of the highest number of awards at the Insurance Industry awards held in India for ‘Excellence in Agency Distribution’, ‘Excellence in Growth’ and ‘Technology Innovation’ in 2016 and also the award for “Excellence in Claims Settlement” in 2017.
Softlogic Life Insurance PLC, the fastest growing and most innovative life insurance brand in Sri Lanka, is a subsidiary of Softlogic Capital PLC. Softlogic Group is considered as one of Sri Lanka’s most diverse and fastest-growing conglomerates, with interests in healthcare, retail, ICT, leisure, automobiles and financial services. Significant stakeholders in the company also include FMO and DEG, who are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany, respectively.
About Dialog Axiata Group
Dialog Axiata Group, a subsidiary of Axiata Group Berhad (Axiata), operates Sri Lanka’s Leading Quad-Play Connectivity Provider. Dialog Axiata Plc, listed on the Colombo Stock Exchange, supplements its market leading position in the Mobile Telecommunications sector with a robust footprint and market presence in Sri Lanka’s Fixed Telecommunications and Digital Television markets through its fully owned subsidiaries Dialog Broadband Networks (Private) Ltd (DBN) and Dialog Television (Private) Ltd., (DTV). Dialog Axiata Group is Sri Lanka’s largest Foreign Direct Investor (FDI) with investments totalling over USD 2.1Billion.
A winner of six Global Mobile Awards, Dialog has the distinction of being voted by Sri Lankan Consumers as the Telecom Service Provider of the Year for six years in succession at the SLIM-Nielsen People’s Choice Awards. Dialog was also voted by Sri Lankan consumers as the Internet Service Provider of the Year, and has topped Sri Lanka’s Corporate Accountability rankings for the past six years in succession and is an ISO 9001 certified company. The Company has received numerous local and international awards including the National Quality Award and Sri Lanka Business Excellence Award.
Dialog has been at the forefront of innovation in the mobile industry in Sri Lanka since the late 90’s, propelling the nation’s mobile telephony infrastructure to a level of advancement on par with the developed world. The company delivers advanced mobile telephony and high speed mobile broadband services to a subscriber base in excess of 11.8 Million Sri Lankans, via 2.5G and 3G/3.5G and 4G networks.