STAR HOLDINGS LAUNCHES ANOTHER FIRST IN SRI LANKA Introduces Lavender Detergent powder with Fabric Softener
With the introduction of Starlight Lavender, STAR Holdings one of Sri Lanka’s innovative Fabric Care Companies added yet another ‘Sri Lanka’s first’ to its innovative product portfolio of Star Dishwash Round and Starlight Washing Powder.
Starlight Lavender signifies a ‘first’ in the fabric-care industry where its special formulation has incorporated a fabric softener with a real 2-in-1 effect. The product achieves the dual task of cleaning and softening the fabric at the same time. This is the first time a laundry care manufacturer in Sri Lanka produced a Detergent Powder with Fabric Softener.
Speaking to the press, General Manager – Marketing for Star Holdings Mr. Hashan Haputhanthri said, “It is a great day for us to have launched another first-class product for our Sri Lankan consumers. Starlight Lavender comes with a 2-in-1 fabric softener. No multinational to this date has launched such a product. Since STAR Holdings is a 100% Sri Lankan Organization with a mission of ‘bringing purity with convenience to the lives of Sri Lankans’, the company has always been looking at bringing forth innovative products to the consumers to maximize efficiency in their laundry care.’
Mr. Hema Tennakoon, General Manager – Sales and Operations commented, “STAR HOLDINGS strongly believes in the Value for Money and Trust policy as the core principle of all our brands. This launch will also boost the morale of our Sales force and motivate them to face any competitive challenges in the future. We will continue to offer our valued consumers better products, at better value and better quality to promote better living standards.”
“Our journey during the next few years will include the introduction of many innovative, unique and high-quality products in order for Star Holdings to become the ‘game changer’ in the market. This game changing spirit will ensure that STAR products will always be the number one choice for Lankan consumers’to be nationally recognized,” said CEO Mr. Nazumi Nawash.
‘Many research studies conducted by independent Indian and foreign laboratories show the effects of the product’s unique dirt busting and colour brightening properties which currently remain unmatched amidst the competitive products available in the market”, he further added.
Star Holdings is one of the few Sri Lankan companies that is changing the competitive landscape of the fabric-care/ detergent market along-side strong multinationals.
“One of the key features of the company processes is to carry-out tests in different parts of the country before launching the products to ensure that the consumers island wide receive the same washing results, irrespective of the geographic location and the type of water available,” said Mrs. S. Wahid, Head of R & D at Star Holdings.
The washing powder range at Starlight has unique formulations with imported fragrances which are known to contain longer lasting fragrance. The company is looking at bringing new technologies to improve production for the local market in-line with the changing consumer behavior and economic outlook of society at large.