Embarking on a historic journey aimed at recognising and rewarding talented young sportsmen and women from every corner of Sri Lanka, ‘Crysbro Next Champ’ announced that it had already discovered an initial 20 young sports stars.
Each young champ has emerged as a national junior champion across a range of different sports from athletics, cricket, and badminton, to gymnastics, swimming and discus throwing.
The first 20 stars for Crysbro Next Champ were selected from Kandy, Kurunegala, Rathnapura, Mathale, Rakwana, and Anuradhapura.
Meanwhile, Crysbro Next Champ’s Facebook page will continue to serve as a platform to facilitate deserving sportspersons with financial aid and sports gear raised via crowd-funding. All Sri Lankans will be able to watch and cheer on the performances of these talented young sportspersons on Channel Eye, every Saturday at 9.30 pm.
Followed by its launch on the 14th of March 2018, ‘Crysbro Next Champ’ is aiming to discover a total of 50 deserving young sport personalities by the end of this year, following which the company will be hosting its inaugural ‘Crysbro Next Champ National Award Ceremony’ early next year to laud the spirit of Sri Lanka’s young athletes and shine a light on upcoming young sporting talent.
30 athletes with the potential of representing Sri Lanka at International arenas will be awarded with the ‘Crysbro Next Champ of the year’ award over and above the standard sporting categories. Accordingly, Crysbro Next Champ hopes to comb the country in its mission to discover the country’s most promising sportsmen and women who display real talent in order to harness their true potential and support young Sri Lankans to pursue sporting excellence – both locally and globally.
The National Junior School Athletic Association along with Ministries of Sport and Education will offer their support to recognize deserving young athletes to be awarded as the winners of different categories including athletics events like: a 100 metre sprint, 400 meter dash, and high jump, while further prizes will also be awarded to top performers in cricket ‘Best batsman Crysbro Next Champ of the Year’ and more.
At present Sri Lanka’s representation at international athletics has been limited. Only 2 Olympic Medals have been won for the last two decades. After Susanthika Jayasinghe’s unprecedented performance at the Olympic Games, Sri Lanka has not won any gold medals. According to Crysbro Senior Marketing Manager, Amores Sellar, there is a great need for more young Sri Lankans to shine at international level tournaments and this is the focus which drives this project.
“Crysbro Next Champ has enabled blooming young athletes to be mentored by veterans in the field and guided on physical and dietary requirements necessary to shape them into superstar sportspersons. This will help young talent from rural and low income backgrounds receive the professional training needed to qualify for and to win international tournaments,” said Sellar.
Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, CRYSBRO has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills.
This thriving ‘Farm-to-Fork’ concept has been at the core of our success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.