Softlogic Office Automation unveils next generation Panasonic Toughbook Laptops and Toughpads

Posted On 09 Jan 2015
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• Computing devices for more productive and mobile Sri Lankan workforce
• Aiming to capture 50 percent market share in the ruggedized tablet space by 2015

Colombo, Monday 05 January 2015. Softlogic Retail (Pvt.) Ltd. a pioneering subsidiary of Softlogic Holdings PLC in collaboration with Panasonic India recently introduced Panasonic Toughbook Laptops and Toughpads- the world’s first Windows 8 enterprise-grade Ruggedized Mobile Devices for the Sri Lankan market. This follows a combined and continued effort by both the companies to focus on product differentiation coupled with developing innovative technological solutions in the Asia Pacific region with more focus on the Sri Lankan market, given the huge potential that exists in the country.

The Panasonic Toughpad FZ-G1 is the world’s first Windows 8 enterprise-grade ruggedized tablet. Designed for mission-critical and highly mobile workers in fields such as the military, construction, healthcare, public safety, utilities, retail, maintenance, supply chain logistics and insurance, the Toughpad FZ-G1 delivers reliable performance under circumstances that render typical tablets non-operational like drops and exposure to extreme temperature. Extremely durable and secure, these solutions are ideal for mobile workers, combining highly secured data and device management while offering seamless connectivity and enterprise-grade technology.

“Tablets and handheld computing devices are going to be significant drivers of enterprise mobility globally. Businesses can expect to benefit from the efficiency and increased productivity as a result of the anywhere, anytime access offered by these devices. With our engineering reputation for reliability and durability, Panasonic is well-positioned to meet this increasing business need and we aim to achieve 50 percent market share in the ruggedized tablet space by 2015.” said Mr. Gunjan Sachdev, General Manager and National Business Head, Panasonic India.

Speaking about the new products, Mr. Chaminda De Silva, Director Softlogic Office Automation said, “With its high-class tough performance, connectivity, long battery life and advanced technology, these devices are the perfect work companion for all business professionals leading a rugged life. With a long standing commitment towards providing value to consumers with our products, we have been successfully setting new benchmarks across product categories. In line with this, the Panasonic will continue to meet the expectations of its customers across the spectrum.”

Mr. Pulkit Nanda, Zonal Sales Manager- South India and Sri Lanka, further added, “With the success of our rugged computing solutions in Indian conglomerates, we are excited to penetrate in new potential markets like Sri Lanka with offerings that are designed to improve the efficiency and productivity of the mobile workforce.”

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company’s website at

A fully owned subsidiary of Softlogic Holdings PLC, Softlogic Office Automation is the authorised distributor for a full range of brands mainly Panasonic, Xerox and NEC. The Company is a renowned office automation solutions provider offering a wide range of office products comprising fax, copiers, PBX, cordless phones, air-conditioners, CCTV and multimedia projectors for today’s corporate enterprises.

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