ABC Trade & Investments appoints Appollo Distributors as Re-distributor for Maxell

ABC Trade & Investments (Pvt) Limited, one of Sri Lanka’s leading IT products companies and the Authorized Distributor in Sri Lanka for Maxell Consumer Batteries, has appointed Appollo Distributors (Pvt) Ltd as a Redistributor for Maxell batteries. Through Appollo’s island-wide distribution network, ABC T&I intends to make Maxell batteries available at all retail outlets, providing added convenience to their customers.

Maxell batteries distributed by ABC T&I and Appollo Distributors are genuine products that are easily recognizable by the ABC Trade & Investments hologram sticker. This hologram sticker will play a vital role in helping consumers identify the difference between the genuine product and the fake, low quality Maxell batteries that can be found in the market.

With over 50 years of experience, Hitachi Maxell is globally known as a leading manufacturer of battery products as well as information storage media products such as magnetic tapes and optical discs. As the Authorized Distributor in Sri Lanka, ABC T&I markets genuine Maxell batteriesavailable in various sizes and types such as Alkaline, Heavy Duty, Rechargeable, Watch and Coin batteries.

Commenting about Appollo Distributors’ appointment, A. Jayaseelan – CEO/Director of ABC Trade & Investments (Pvt) Ltd stated, “In 2014, we achieved a significant milestone in the history of ABC T&I by being appointed the Authorized Distributor in Sri Lanka for Maxell. Over the past year or so, we’ve been working towards promoting Maxell products in order to reach a wider consumer base across the country. The tie-up with Appollo Distributors is as a result of the work put in by our team.” He added that Appollo Distributors’ island-wide distribution network and expertise in getting fast-moving products efficiently into the hands of consumers will play a vital role in the success of Maxell. “We are confident that through this partnership, Maxell consumers will have access to their full range of Maxell battery products at locations convenient to them. Additionally, as long as the Maxell battery has the ABC T&I hologram sticker, consumers can rest assured that they are buying a genuine Maxell product and not one of the fake products that are marketed by various unscrupulous companies,” he added.

Having commenced operations in 2004 with a focus on a range of ICT solutions, during the past few years ABC Trade & Investments has made strategic expansions into the areas of healthcare, green technology, printing, consumer electronics, plantation, Tourism and import /export. The company has also set up their own Head Office Complex in Rajagiriya with a large, fully-equipped technical, warehouse and production center. ABC T&I markets several other leading global brands such as Print Rite /Coraljet printer consumables, Verbatim / Mitsubishi storage media, Kodak inkjet photo papers, EnGenius / 4ipnet wireless network solutions, Fluke Network Testers and Certification and IBM data storage media. The company is a recognized member of the Sri Lanka Computer Vendors Association and The National Chamber of Commerce Sri Lanka.

Established in 2012, Appollo Distributors (Pvt) Ltd is the FMCG arm of Appollo Holdings. In addition to FMCG distribution, Appollo Holdings also has key investments in the leisure sector. Appollo Distributors caters to the General Trade, Modern Trade, Wholesale and (HORECA) through a large team with over 25 years of industry experience.