TVS SCOOTY PEP SHINES WITH SHAA FM WINNERS
The most innovative premier micro automobile brand of Sri Lanka, “TVS”, which was also adjudged as the Product Brand and Turnaround brand of 2015, gave away 05 Scooty Pep scooters during the recently concluded Shaa FM consumer promotion (1st part) conducted under the theme, “Shaa FM Walampuriya” . TVS Lanka offered 10 scooty peps where the 2nd set of scooters to be given for the 2nd part of the promotion.
Commenting on this marketing initiative, Mr. Hashan Haputhanthri, Head of Marketing TVS Lanka said, “ABC network has been a promising strategic partner in our marketing initiatives and we are grateful for this collaboration. This partnership will help us in a great way in building connections with the end user and events of this nature is healthy to develop brand recall and build equity. We know Sri Lankan consumers associate TVS with a great sense of respect as a result of trust, value and service the brand has delivered.”
“Sponsoring a popular radio promotion for ABC Radio Network was a great privilege. TVS Two wheelers have a wide distribution in Sri Lanka and we have became the category leader in the scooter range with 5 scooters in our portfolio. From the range TVS “Scooty” is significantly recognized for its quality, durability and reliability. As such we selected Scooty Pep to be the lead brand for this promotion” said Dilan Dharmasena, Assistant Brand Manager for TVS Two Wheeler range.
TVS Lanka is a joint venture with United Motors and TVS Motors India. TVS Motor Company, the flagship entity of 100 years old, over USD 7.2 Billion TVS Group, is one of India’s leading two wheeler manufactures and among the top seven in the world. The company has 3 manufacturing plants in India and one in Indonesia. Present in over 57 countries worldwide, TVS Motor Company is renowned for Innovation and currently owns 600 + patents.
TVS Scooty Pep is household in Sri Lanka and has dominated the market for a long time. According to consumer research Scooty Pep stands as a strong household brand for Scooters and Scooty Pep is perceived as a brand that has developed high brand equity over time.
TVS Motor Company has a unique distinction within the automotive Industry, being the only two wheeler manufacturer to have been awarded the Prestigious Deming Award in 2002.
