Instant newsnow through i-reporter, powered by Airtel
Airtel together with ITN recently launched Sri Lanka’s very first instant and interactive news segment –i-reporter, giving journalists and news reporters around the country, the opportunity to capture and deliver un-cut news faster and more accurate to Sri Lankan viewers.
The concept, which is the first of its kind in Sri Lanka, was initially introduced as a ‘citizen journalism’ based initiative that allows people from all over the world to contribute pictures and videos of breaking news stories, and to a story that a person believes is newsworthy. Submissions are not edited but telecasted the same way it has been captured.
Commenting on this exclusive initiative, Mr. Hemasiri Fernando– Chairman/CEO of ITN said,“We have always been looking for innovative ways of reporting news to our viewers and thanks to Airtel, we are able to make this vision a reality. Instant news updates are what most audiences crave for and I believe that this initiative will definitely revolutionize the industry.”
“At Airtel, we thought that this would be a very good platform in Sri Lanka,as journalists could now report news, as and when it happens from wherever they are. In order to fulfill this purpose, we also decided to partner with ITN – the pioneer and leading television station who has a record of delivering ‘up to date’ news faster from across the country, living up to the speeds of the networks connection. I extend my good wishes towards this programme and to everyone who works tirelessly behind the scenes. My vision is to personally see this programme reaching greater heights in Sri Lanka,” said Mr. Jinesh Hegde CEO/ MD of Airtel Lanka.
With island wide coverage, the Airtel network is now 40% faster and smarter with their all new smart cache technology that ensures uninterrupted network speeds up to 42mbps. With over 80% of the network now 3G enabled along with the new HSPA+ network infrastructure which uses cutting edge technology, will ensure that these journalists experience high speed and seamless access to Internet Services – allowing them to upload pictures and videos as well as provide live streaming as and when needed.
Bharti Airtel Lanka commenced commercial operations of services in Sri Lanka on January 12, 2009, and was the fastest operator to reach 1 million customers in Sri Lanka. With its network footprint panned out across the country and capturing strategic ranking positions in various areas in less than three years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network. Registered under the Board of Investment in Sri Lanka, Airtel Lanka provides digital mobile services into Sri Lanka which includes voice, data and enterprise solutions. The Company has received accreditations such as ISO 27001:2005 and ISO 22301 for its continuous efforts towards information security and business continuity. To know more please visit, www.airtel.lk
