Singer Sri Lanka and Sony International launch Sony’s new high-power Home Audio Systems

Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer, together with Sony International, launched six new high power Home Audio Systems at an exclusive event held at the Shangri-La Hotel, Colombo recently. The event was attended by Mohan Pandithage– Chairman of Singer Group, Asoka Pieris – Group CEO of Singer Group, Mahesh Wijewardene – COO, Kumar Samarasinghe – Marketing Director, Tharaka Warnakulasuriya – Brand Manager Singer (Sri Lanka) PLC with Jeremy Heng – Head of Marketing Sony South East Asia, Justin Wong (Branch Head) of Sony International (Singapore) Ltd – Sri Lanka Representative Office and Dilshan Gammampila (Head of Marketing) of Sony International (Singapore) Ltd – Sri Lanka Representative Office. Sri Lanka’s leading musical duo Bathiya and Santhush (BNS) who were appointed as brand ambassadors for Sony audio products also graced the occasion.

The 6 Home Audio Systems models launched included 3 options of the all-in-one box style (MHC-V81D, MHC-V71Dand MHC-V41D) as well as the Shake 3-box models (MHC-M60D, MHC-M40D and MHC-M20D) all of which are guaranteed to fill any room with booming sounds.

The 3-box models provides wide stereo sound for both day-to-day audio needs and weekend house parties with high power amplifiers providing an impressive level of sound pressure. Music can be played from any source such as CD, DVD, HDMI OUT (ARC), USB, Bluetooth, as well as mic and guitar input. Users can also enjoy Wireless Party Chain via Bluetooth® and Party King mode.

In addition, Singer and Sony are unveiling a new product to the market; The new SRS-XB41, SRS-XB31, and SRS-XB21EXTRA BASS wireless speakers. The speakers are promising audio devices for parties, with exciting features such as live music mode, “Party Booster” feature, multi-colour line lights, speaker lights and flashing strobe lights. The device can be connected up to 100 speakers together to create a Wireless Party Chain via Bluetooth. The sound quality of the speakers are designed to sustain and focus on “deep bass” & “punch bass”, which perfectly exhibits bass heavy music such as the popular music genres of EDM, grime and hip-hop.

The integrated spread sound generator of the one box style High Power Home audio systems provide powerful sounds. The MHC-V81D is equipped with a 360˚ LIVE SOUND feature while the MHC-V71D comes with the LIVE SOUND feature for high quality music output. These two models also provide flashy 360˚ party lights that illuminate the room to create the perfect party atmosphere. Additionally, the new guitar input mode offers revolutionary capability of generating guitar overdrive sound effects without the use of a professional guitar amplifier. Users can also become the DJ by using gesture control to manipulate the music with a wave of the hand while the new TAIKO mode enables users to use High Power Audio one-box system like a drum.

Expressing his views at the event, Asoka Pieris– Group CEO of Singer Sri Lanka PLC stated, “We at Singer will further give the best in products, service and experience to our customers through this new introduction, together with Sony. Sony is renowned world over for its unbelievable Home Audio Systems that provide powerful, high-quality sound. These 6 models offer our valued customers a greater choice when it comes to bringing in high quality music into their homes and filling them with booming sounds. The systems come with a host of advanced interactive features that make them the centre of your living room and will help create the perfect party atmosphere.”

The MHC-V81D, MHC-V71D, MHC-V41D& MHC – V21D provide unique interactive features to get everyone involved in the party. The “Party King” feature lets the user’s social media network know about the party while through the accompanying “Fiestable” app, the user can easily show off these Home Audio Systems via to the new posting button. The systems connect sound as well as friends with the “Wireless Party Chain via Bluetooth” feature which can now connect up to 50 compatible systems together. Users can also have multi-device connectivity so the power of the DJ can be passed around by connecting several smartphones to the speaker allowing different members of the party to play their favourite song easily.

Justin Wong (Branch Head) Sony International (Singapore) Ltd – Sri Lanka Representative Office said, “We are delighted to provide this amazing addition to our customers. We believe this range will excite our loyal customers. Sri Lankans especially have shown a discerning attitude when it comes to purchasing the best in audio equipment and this range from Sony will guarantee satisfaction”

Singer Sri Lanka offers a wide range of Sony audio products including headphones, wireless speakers, mp3 players, high-resolution audio, audio systems, digital voice recorders, boomboxes, radios, portable CD players, home theatre systems and accessories. All Sony audio products come with one year SINGER Warranty and will be available through all Singer Plus, Singer Mega, Sisil World and Singer Dealers Island wide.

Singer Sri Lanka PLC continues to engage with its consumer base through the largest distribution network in Sri Lanka of over 420 retail stores and 600 dealers spread island-wide and an equally-established after sales service network. In order to provide consumers with greater flexibility when making purchases, Singer offers consumers easy payments schemes including interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers. The company has won numerous awards for such efforts and out of all SINGER has been the number one People’s brand in the country for twelve consecutive years.

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.  With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.