Mahindra and Ideal Motors launches “Maximile”, Mahindra Genuine Oil with Lanka IOC in Sri Lanka

Set to endorse range of automotive engine oil from Lanka IOC under “Maximile” brand.

Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group, and Lanka IOC, the leading automotive and industrial lubricant manufacturing company, today announced the re-launch of Mahindra Genuine Oil – Maximile. Mahindra will endorse the range of Lanka IOC engine and gear oils exclusive for Mahindra automotive products, under the brand, “Maximile”.

The launch was in the presence of Aravinda De Silva, Deputy Chairman Ideal Group (Pvt) Ltd, K Ravi, Head Customer Care (International Operations-Automotive), Sagar Bhadkamkar, Country Head (Sri Lanka), Mahindra & Mahindra Ltd., Chaminda Wanigaratne, Director – Automotive, Ideal Motors, Shyam Bohra, Managing Director, Lanka IOC.

Speaking on the occasion, Sanjay Jadhav, Vice President, Mahindra & Mahindra Limited said, “We are pleased to join hands with Lanka IOC, the leading lubricants brand. The specially formulated premium quality genuine engine oils are best suited for Mahindra vehicles for a long-lasting life and performance. We look forward to partnering with Lanka IOC and benefitting from their strong reputation, high quality products and wide-spread distribution network, along with our network with Ideal Motors across the island nation.”

Speaking on the occasion, Aravinda De Silva, Deputy Chairman Ideal Group (Pvt) Ltd, said, “We are proud of our association with Mahindra over last decade. Today we are No. 1 PikUp brand of Sri Lanka with over 50,000+ Mahindra vehicles on road. For a Genuine performance we need genuine care for Mahindra vehicles, Maximile by Lanka IOC is an offering for the same. It extends engine life, reduces rust and reduces cost of operation with longer drain period.