AKIRA’s unique Avurudu collection debuts
As the time for tradition and celebration dawns closer, AKIRA Clothing store presents to their valued customer base an Avurudu Lungi collection for them to rejoice in this festive season with bright colors and comfortable fabrics, available exclusively for batik, linen and handloom lovers.
The traditional clothing line highlights the significance of the Avurudu spirit as it combines style, vibrancy and comfort for all AKIRA customers. Originally, Lungi kits that were manufactured in the nation were aimed at the middle aged and older female audience. However, AKIRA has taken Lungi kits to a more attractive level for the younger audience during the last three years as they have created modern lungi kits with appealing designs that draws the eye of younger generations.
Akila Sannasgala, Managing Director, AKIRA, commented on their exciting new debut of lines of clothing “AKIRA has always been focused on creating designs that and unique, taking into account the wearer’s stylish looks as well as the comfort. This Avurudu we have specifically paid attention to how traditional Sri Lankan clothing could be modernized to fit the younger generation in terms of style and comfort. Our Batik Designer dresses vary uniquely, alongside their exclusive patterns unique to each piece. However, customers can rest assured that these eye-catching designer pieces will be duplicated to fit their own style and personality too.”
Ravi Sannasgala, Managing Director, AKIRA, further added, “It is our aim to bring back the ancient traditional Avurudu clothing styles this celebratory season, in order to emphasize the importance of culture and show our valued customers how they could be stylish and traditional at the same time. Our products are manufactured locally and we aid the local community by offering them with job opportunities. We also focus on empowering the local market to use batik as a comfortable and stylish fabric during this warm, sunny festive season.”
He went on, “Our obsession with batik stems from its deeply rooted ties with our motherland culture. Its value to our heritage is immense it is the primary reason why we strive to keep this traditional industry alive, alongside batik themes and patterns that customers will be experiencing for the first time! We aspire to make AKIRA Lungi collection the dress code that customers think of when reminded of the Avurudu season in the years to come.”
AKIRA is a part of the minority of clothing brands in Sri Lanka that strives to create unique designs that differ from imported designs and clothing and also empowers batik production and utilization within the nation. They also cater to a vast number of Sri Lankans living abroad with the aid of their online shopping store. They believe it is important to preserve the ethnicity and are proud to be an advocate of the traditional batik industry.
AKIRA invites all customers to tell their own story the traditional way with the exclusive AKIRA Avurudu Lungi Collection.
AKIRA, a 100% Sri Lankan produced fashion brand, offers an exclusive collection of Handlooms & Batiks for both Men & Women. From party wear to formal, smart & casual wear, the store offers an unmatched shopping experience for batiks & handlooms limited to a few pieces in general. Let it be a girl with an artistic passion, a corporate woman stepping towards achievements, a teenager with aspiring dreams and a lady with class, AKIRA aesthetically inspires your wardrobe and has the best outfit to portray you to the world.
