Coca-Cola uplifts cricketing talent in 16 schools by sponsoring 8 popular cricketing encounters during the Big Match season
Launching the highly anticipated Big Match season with its characteristic high energy and sparkling presence, Coca-Cola has generously stepped forward to sponsor as many as eight of the biggest cricket matches during the Big Match season. As a result, Coca-Cola is the Official Beverage Partner for eight matches including the high profile 57th battle of Thurstan and Isipathana schools and the 91st battle of Ananda and Nalanda (the Maroons). Including these two matches, the popular beverage brand is also sponsoring Big Match encounters between Trinity – St. Anthony’s, Maliyadeva – St. Anne’s, Kingswood – Dharmaraja, Richmond – Mahinda, Servious – St. Thomas’ and Piliyandala Central – Thakshila.
By supporting the legendary Big Match cricket encounters, Coca-Cola is helping to keep the legendary big match tradition alive and well. The Big Match season evokes a strong sense of loyalty to one’s schools whilst simultaneously helping talented cricketing stars to shine on a national platform.
By sponsoring as many as eight matches in the Big Match season, Coca-Cola is delivering its brand promise of Uplifting and Uniting youth for a joyous world of happiness and success. The Big Match season is synonymous with students coming together for sharing joyous moments of cricket and camaraderie, which reflects Coca-Cola’s brand values of sharing fun moments with loved ones. Coca-Cola has tied up with ICC globally and Sri Lanka Cricket locally to promote and uplift cricket. Coca-Cola has enjoyed a rich association with the sport of cricket in Sri Lanka over the years.
