Fairfirst Insurance Launches On-ground & Digital-Enabled Awareness Campaign Across the Island

Colombo: Enhancing the wellbeing of the general public for the greater good has always been a lead initiative of Fairfirst. As a Company that strongly believes in the value of Social Responsibility, Fairfirst launched an island-wide on-ground campaign that was executed through a contactless platform for the first time in Sri Lanka.

Every individual wants to progress in life. And to do this, protecting the things that matter most to them is a priority. This is why Fairfirst’s recently launched campaign spreads awareness on the importance of protecting what matters most to the community across different business forums and community segments. In going about The Fairfirst Way of doing things, Fairfirst took to the streets with clear instructions given by the Health & Safety Authorities to educate the community. Areas on the importance of health & safety, the value of protecting what’s important in their lives to progress and how to remain optimistic amidst challenges are shared with the public. Further, in strengthening the Company’s social cause, the community who interact with Fairfirst during the campaign will also be offered a free Personal Accident Insurance Cover, valid for one month, to endorse the progressive lifestyles of amazing Sri Lankans. 

In light of supporting the community, Fairfirst’s underlying principle is the belief that business is a force to do good. Thus, the entire activation campaign consisting of many elements such as Health & Safety Awareness, Vehicle Clinics, Business Community Forums and Insurance Awareness will be rolled out in a span of over 30 days covering 24 major locations across the island.

Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Apart from serving individuals, businesses and institutions across this beautiful island, the company has a keen focus and commitment towards the community. Fairfirst believes that business is a force to do good. With good business comes good profits, and with good profits the chance to give back to the community is twice-fold.