INSEE CEMENT AMONG TOP 100 MOST LOVED BRANDS IN SRI LANKA
Follows closely behind recent People’s Award win affirming the brand’s decade-long superiority in the market
Colombo, Sri Lanka – INSEE SANSTHA, Sri Lanka’s most recognized cement brand earned its rightful position among Sri Lanka’s top 100 Most Loved Brands published by the LMD Brands Annual – one of the most comprehensive annual analysis of brands in the country compiled by Brands Finance (UK). This recognition comes hot on the heels of SANSTHA’s most recent win as People’s Housing and Construction Brand of the Year 2021 for a record-breaking 10th consecutive year at SLIM Nielsen People’s Awards, showcasing the unparalleled consumer loyalty and confidence nurtured by SANSTHA over the years.
“We are thrilled to be the top most loved cement brand in the country yet again, a testament of our commitment to deliver on the INSEE SANSTHA brand promise to our loyal customers,” Jan Kunigk, Executive Vice President, Sales, Marketing & Innovation at INSEE Cement stated. “During a challenging year, we saw consumers gravitate towards the brands they’ve known and loved over the years – brands like INSEE SANSTHA, that have delivered consistently in terms of quality to meet rapidly changing consumer expectations, and we are proud to be recognized for our commitment to hold our position as Sri Lanka’s No. 1 homebuilding & professional segment cement brand.”
INSEE SANSTHA is a superior blended cement and Sri Lanka’s first-ever blended cement product manufactured 100% locally under SLS 1253 standards. INSEE SANSTHA is also Sri Lanka’s first cement product to be awarded with the Green Labelling Certification by the Green Building Council of Sri Lanka (GBCSL), and to receive the Green Mark Gold Award by the Ceylon Institute of Builders (CIOB).
With 2 in every 3 homes in the country built with INSEE SANSTHA Cement, the brand continues to be the top choice for individual homebuilders for its high workability and exceptional finish thanks to the engineered enhanced fineness of special particles. These particles enhance the mix resulting in the augmented density of the concrete and minimized corrosion of reinforcements, making SANSTHA structures watertight, superior in strength, and extremely durable.
Soon, INSEE SANTHA will be launched with a new composition and advanced variant as INSEE SANSTHA Composite Cement as per the latest SLSI 1697. The new standards will bring an even better product to market for Sustainable High Performing Concrete. INSEE will launch a product in the market used in Singapore, USA, Canada, UK, Europe India, and other Asian Countries, further advancing the construction industry.
INSEE SANSTHA also continues to support INSEE Cement’s mandate to mitigate the local construction industry’s environmental impact and carbon emissions, steering it towards sustainable construction best practices as an ever-evolving product, adding long-term value to the structures that bear the INSEE Cement name.
About the Company – INSEE Cement, Sri Lanka
INSEE Cement, Sri Lanka also known as Siam City Cement (Lanka) is a member of the Siam City Cement Public Company Limited, Thailand. INSEE Cement Sri Lanka is the only fully integrated cement manufacturer in the country. The company produces Sri Lanka’s most preferred brands: INSEE Sanstha Blended Cement and Mahaweli Marine Cement. Sanstha Cement, the flagship brand is the first Blended Cement launched in Sri Lanka and the first ‘Green cement product’ to receive green labeling certification from the Green Building Council, Sri Lanka. Recently, the company has begun producing Customised Concrete based Solutions (Ready-Mixed Concrete) at its state-of-the-art INSEE Concrete manufacturing facility in Peliyagoda, which is an eco-friendly, zero-discharge plant equipped with a reclaimer that
reuses aggregates and water.
The INSEE i2i (innovation to industry) Collaboration Space in Peliyagoda, assures high-quality consistency of all concrete and cement produced by the plants delivered to the market and will continue to drive development of new products and solutions for the industry.
Furthermore, INSEE Cement Sri Lanka currently imports and sells ‘Conwood’, a popular product in
Thailand and Indonesia as a concrete-based replacement for wood. The company’s subsidiaries are
Mahaweli Marine Cement (Private) Limited and INSEE Ecocycle Lanka (Private) Limited.
Demonstrating its leadership in the industry and contribution to environmental sustainability, INSEE is the recipient of Gold Twin Awards at the Presidential Environment Awards 2019. INSEE Cement was awarded Gold under the category Chemical Industries Plants, while INSEE Ecocycle received Gold for Solid Waste Recovery / Recycling / Disposal or Processing Plants. Additionally, INSEE Cement, made history being crowned People’s Housing and Construction Brand of the Year for the nineth consecutive year at the SLIM-Nielsen People’s Awards 2020.
About the Parent Company – INSEE Group
The parent company, Siam City Cement (Public) Company Limited (SCCC) serves the construction needs of the region. Its cement manufacturing facility in Saraburi, Thailand, is South-East Asia & largest cement production complex. SCCC draws from the accumulated expertise and knowledge of over decades of operation and is strongly focused on investing in rapidly advancing regional markets such as Sri Lanka, which show great promise in sustainable construction. The Siam City Cement Public Company has its regional market footprint in Cambodia, Bangladesh, Vietnam, and Thailand, in addition to Sri Lanka. Further, the parent company also serves countries such as, Singapore, Malaysia, Laos, Myanmar, India, Indonesia, Philippines, New Zealand, South Korea and South Africa by exporting clinker and cement.
