New Anthoney’s Farms embarks on an ambitious export growth strategy
New Anthoney’s Farms (Private) Ltd, a renowned and trusted name in the poultry sector with an unwavering commitment towards sustainable breeding and production practices for a healthier nation, recently announced its strategic ambitions to strengthen its position as one of the leading meat exporters in the country.
Despite the numerous challenges posed by the ongoing unprecedented pandemic, the company was able to successfully build and maintain resilience and went out of its way to bolster relationships with key international markets to bring forex into the country and uplift the sector among others in the global arena. New Anthoney’s Farms has already reached an export income of USD 1 Mn and is expecting to reach a revenue surpassing USD 1.5 Mn for the year 2021/22.
New Anthoney’s Farms exports under its very own brand names Anthoney’s and NoBiotic Chicken. With safety, quality and green consciousness at the heart of its operations, the company takes great pride in its entire vertically integrated poultry supply chain, from breeder chicks and feed supply all the way up to sustainable packaging and distribution of chicken to some of the country’s leading fast-food chains and restaurants, supermarkets, hotels, bakeries, among many others.
Emil Stanley, Chairman/Co-Founder of New Anthoney’s Farms, said ‘We are highly ambitious in driving our export strategy to be one of the top exporters of meat locally and in time to come regionally as well. The company has invested significantly over the months to expand its state-of-the-art production facilities to meet the increasing demand of poultry meat both in the domestic and international markets and has made milestone achievements in its quest to embrace a green and sustainable approach.’
Its chicken meat is produced using a 100pct all-natural process to ensure it’s antibiotic-free with no added hormones, to not just assuring consumers the utmost safety and trust for consumption but also enriching essential amino acids in the meat and redefining its taste, aroma, and freshness.
Sustainable poultry production is not just an industry buzz phrase for New Anthoney’s Farms. The poultry producer follows stringent, biologically secured farming practices at all times and adheres to animal welfare standards in line with that of the National Chicken Council, USA. It is a GMP, HACCP, and ISO 22000 certified company, with local and international halal accreditations, and the only GHC verified poultry producer in Sri Lanka.
Since its humble beginnings in 1986, New Anthoney’s Farms has today evolved to one of the fastest growing poultry producers in the nation with world-class standards and practices that pioneers sustainability and responsibility.
