ikman.lk sees strong growth in job advertisements posted
Sri Lanka’s largest marketplace ikman.lk has seen a significant increase in the average job vacancy advertisements posted per day on the site within the last quarter of 2014. According the Web Analytics team of ikman.lk, on average 235 ads were posted per day in October 2014, with the number increasing to 445 per day in November and 555 per day in December 2014.
With Internet and broadband penetration on a rapid incline, there is an emerging trend among companies to switch their vacancy advertising to the online platform. While being a convenient and hassle-free option, ikman.lk allows for more targeted advertising that reaches potential employees faster than any traditional media.
ikman.lk has used its expertise and insights on online behavior to categorize job postings – this helps advertisers, as job seekers are more likely to search for vacancies within a category in which they are most skilled and most interested. Over the past few months, ikman.lk has witnessed the most popular job categories on the site to be, Overseas jobs followed by IT and Telecom, Sales, Hotel and Hospitality, and Marketing and Advertising.
The objective of most companies is to recruit the most suitable person within the shortest time span.ikman.lk provides the ideal platform to fulfill this need as it provides instant access to more than 2.5 million unique visitors to the site per month.
Unlike other vacancy advertising sites, all advertisements posted on ikman.lk are free of cost and can be edited at any given time. The unique advantage of this flexibility is that advertisers can make changes to an advertisement even during the nominated period, based on feedback received from applicants. This allows for fine-tuning job descriptions of ads posted attracting the most suitable individuals.
Mr. Stefan Beekmeyer Director Marketing & Ad Sales, of ikman.lk extending an invitation to all potential employers to join the site, commented, “Online advertising with ikman.lk is designed to be of the greatest convenience and effectiveness. It’s a free service that achieves a high rate of targeted interested job seekers – this is the reason for ikman.lk to be the preferred option for both job providers and seekers.”
