DENTSU CREATIVE BENGALURU WINS CANNES LIONS AGENCY OF THE YEAR AND AWARDED TITANIUM LION FOR “THE UNFILTERED HISTORY TOUR”
- DENTSU CREATIVE Bengaluru won Titanium, three Grand Prix, one Gold, three Silver and three Bronze Lions for “The Unfiltered History Tour” for VICE media
- Follows the launch of Dentsu International’s Global Creative Network, DENTSU CREATIVE, on Monday 20th June at Cannes Lions
- Dentsu Asia Pacific was also shortlisted for Regional Network of the Year in tonight’s awards
- Dentsu Creative Bengaluru also won Experience Track Agency of the Year
Cannes – DENTSU CREATIVE Bengaluru has been named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for “The Unfiltered History Tour”. This follows the launch of Dentsu International’s Global Creative Network, DENTSU CREATIVE, at the start of the festival on Monday 20th June. Dentsu Creative Bengaluru’s awards tally makes “The Unfiltered History Tour” the most awarded campaign from India ever at Cannes Lions, and Dentsu Creative Bengaluru the first agency from India to be named Agency of the Year at Cannes Lions. The Agency is headed by Amit Wadhwa – CEO DENTSU CREATIVE. Amit also sits on the board of DENTSU Grant Sri Lanka.
Dentsu International’s Global CEO, Wendy Clark and Global CCO, Fred Levron, announced the launch of DENTSU CREATIVE from the Palais at Cannes Lions. Blending dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape, the new network looks to transform brands and businesses through the lens of Modern Creativity, to deliver ideas which Create Culture, Change Society and Invent the Future.
“The Unfiltered History Tour shows how a disruptive idea, accelerated by the power of technology and social media can change culture and help one of the most progressive media brands, VICE, empower the next generation and provide a balanced narrative” says Fred Levron “We could not be prouder of the work and the hugely talented team in India. This is our first Cannes Lions as DENTSU CREATIVE and it has set the bar. Our thanks also go to VICE Media for their trust and belief. We are nothing without client partnership”.
“When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving THREE Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” said Amit Wadhwa, CEO DENTSU CREATIVE India. “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”
During the course of the festival 14 leaders from across DENTSU CREATIVE acted as jurors to assess and champion the best work in the industry, with Levron acting as Direct Lions jury president and Yasuharu Sasaki, CCO of Dentsu Inc acting as Jury President for the Brand Experience & Activation Lions. Other highlights from the week include Wendy Clark interviewing Ryan Reynolds at the Palais on next generation storytelling, and a fireside interview at the dentsu Beach House with Snap founder and CEO, Evan Spiegel. The dentsu beach had another special guest, in the form of Rumi, dentsu’s very own virtual influencer, who acted as the beach house hostess, providing visitors an overview of dentsu’s wins and daily event agenda.
The Unfiltered History Tour is an unofficial guide to the British Museum, which gives visitors an immersive tour of the museum’s disputed artifacts, their origins and how they were obtained. Visitors are invited to scan objects on display, such as the Rosetta Stone, or the Parthenon Marbles, and are transported back to the time and place of provenance via Instagram AR filters. Through the experience, users can listen to audio guides narrated by people from the countries whence the artifacts hailed.
ABOUT DENTSU CREATIVE
Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022.
www.dentsucreative.com
ABOUT DENTSU INTERNATIONAL
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com
CREDITS
Fred Levron – Global CCO, dentsu international
Ajay Gahlaut – Group CCO, Dentsu Creative India
PG Aditiya – CCO, dentsu Webchutney
Gurbaksh Singh – Chief Innovation officer
Ashwin Palkar – ECD
Binaifer Dulani – Creative Director
Kushal Lalvani – Group Head – Copy
Meghna Yesudas – Senior Copywriter
Karishma Changroth – Group Account Director
Anjali Thomas – Senior Account Manager
Geetika Sood – Associate Creative Director
Niranjan Raghu – Group Head – Video
Ishtaarth Dalmia – VP, Strategy
Ananya Rao – Creative Strategist & Manager – Corporate Strategy
Aabhaas Shreshtha – Creative Director
Shreya Vivek Arora – Sr. Visualizer
Tanya Paul – Group Head Art
Rahul Sharma – Senior Lead Developer
Rakesh Bairwa- Senior Director – Production
Karthik Nambiar – Art Director
Vaishakh Kolaprath – Associate Art Director
Vignesh Praveen – Sr. Video Editor and Animator
Gerson Pearson – Associate Group Head – Video and Mixed reality
Manasi Sheth – Associate Art Director
Manish Joseph – Senior Group Head – Motion Graphics
Priyanka Borah – Senior VP
Stuti Sudha – Senior Group Head – Copy
Farishte Irani – Copy Supervisor
Amey Chodankar – Creative Director
Gautam Reghunath – CEO
Sidharth Rao – Group CEO
Swarnpreet Kaur – Manager, Growth and Strategy
Harsh Shah – Managing Partner
Anna Lake – Regional MarComms Director, APAC
Research Consultant:
Shaleen Wadhwani – Art Historian & Cultural Researcher
Filter Developer:
Kalpit Dwivedi – Pixel Party
Field Researcher:
Emi Eleode
3D Modelling and Sculpting:
Prashant Bhikadia
Shanel Moraes
Director: (Launch Promo)
Ronak Chugh
Sound Design (Launch Promo)
Ateesh Chattopadhyay
Music: (Launch Promo)
Sameer Rahat
Freelancer – Illustration:
Sachin Ghanekar
Team VICE:
John Montoya – Senior Director, Audience & Content Strategy
Zing Tsjeng – VICE UK Executive Editor
Podcast Production:
Produced by Jesse Lawson
With research from Marthe Van Der Wolf
Contributors:
Anuraag Saxena, Founder, India Pride Project
Heba Abd el Gawad, Member, Egypt’s Dispersed Heritage: Artefacts of Excavation, UCL Researcher
Tarita Alarcón Rapu, Former Governor of Rapa Nui
Sergio Rapu, Documentary Filmmaker from Rapa Nui
Petros Apostolakis, Human rights activist
Claire G Coleman, Author and Member, Aboriginal Arts Consultancy
Rodney Kelly, Restitution activist
Victor Ehikhamenor, Prominent director and artist
Hari Shakur, Historian and member, New Afrikan Independence Movement
Ernest Domfe, Artist
Fu Yiwen, Hong Kong-based broadcaster and feature writer
Darrel Blake, Organiser, Black History Tours in London
Sharifa Balfour, Museologist and Curator of Institute of Jamaica
Max Joseph, Human Rights Activist
