“Laojee Idam Thilina” – a unique promotion with a promise for your child’s future
In keeping with the promise of bringing people together over a great tasting cup of tea, Laojee has today become the preferred choice of most Sri Lankan mothers. Extending this further, Laojee unveils a unique promotion titled “Laojee Idam Thilina”, giving away 03 valuable plots of land located in close proximity to Colombo. With this, Laojee hopes to provide mothers in Sri Lanka with the opportunity to be able to win a land of their own.
“Laojee makes a great cup of tea that Sri Lankans love – it is rich in taste, with a perfect combination of strength, colour & aroma. Sathkaraye Rasa Musuwa is a unique Laojee promise that has won the hearts of Sri Lankans. We at Laojee understand the importance of offering our consumers the opportunity to win a prize they feel truly honored to win, reaffirming Laojee’s position as the leading brand of tea in Sri Lanka” says Siddharth Banerjee, Marketing Director, Unilever Sri Lanka.
Laojee is also a brand that is closely associated with the Sinhala & Tamil New Year every year, thereby adding significance to this promotion with an opportunity to win a treasured Avurudu gift well in advance of Avurudu, says Aadhil Asver Brand Manager – Laojee at Unilever Sri Lanka.
“In order to take part in the competition, the consumer must send in empty packs of Laojee – one 50g pack or above. We believe that this will generate tremendous consumer interest because of the lasting value of the prizes on offer – a land is something a family will cherish and pass on to future generations.” adds Aadhil in conclusion.