Coke Zero ‘Official Beverage Partner’ for popular talk show ‘Date with Danu’
Colombo: Coke Zero is set to refresh the popular talk show ‘Date with Danu’ as the ‘Official Beverage Partner’. Date with Danu is a talk show with prime TV coverage on Hi!! TV (Channel 24 on Dialog TV) and is aired every Sunday at 9.30pm. The show has a premium viewership on Hi!! TV’s YouTube channel with close to 80,000 subscribers and a total of nearly 14 million views. It is hosted by well-known celebrity Danu Innasithamby, a larger-than-life personality who is able to use his charm and wit to connect with his variety of guests that include famous and up-and-coming movie stars, musicians, business leaders, entrepreneurs, activists, sports men and women, politicians and many others.
Launched last year, Coca-Cola Zero has an even more delicious and refreshing recipe and bold, new packaging to deliver a taste that brings consumers even closer to the iconic classic Coke. Sri Lankan consumers can enjoy the taste of the new Coke Zero with zero sugar or calories. Coke Zero is the ideal beverage for today’s youth who desire a balanced lifestyle. It is also well-suited for young adults who are looking for greater choice and variation which will complement their busy lifestyles while not compromising on how they enjoy their lives with their friends, families and colleagues.
Mario Perera, Country Marketing Manager of Coca-Cola Sri Lanka Private Limited stated, “Coke Zero has tasted great success since its launch here in Sri Lanka, as it has in other parts of the world. We are excited about this new partnership with Hi!! TV and the very popular Date with Danu talk show. The talk show is widely enjoyed by young adults as they can learn about the lives of some of the most interesting personalities in Sri Lanka across various fields. This makes it the perfect platform for us to connect with the youth of Sri Lanka. We have received a strong consumer response to the new Coke Zero introduced here last year and this partnership will elevate the brand’s status among this group.”
Danu Innasithamby commented, “We are excited to have Coke Zero on board as the ‘Official Beverage Partner’ of Date with Danu. We have always been recognized as a platform that explore one’s adventure and excitement in life and I have no doubts that the much-loved beverage is a welcome addition to our setup. Date with Danu is all about putting our guests at ease so that we can engage with them and get them to share their views and experiences for our growing audiences. These are all vibrant, passionate individuals who are all forging a path in their own domains. We already have an inspirational line-up of guests ready to be in the spotlight and I am thrilled to see how things pan out.”
Coke Zero is a registered brand under The Coca-Cola Company and was launched globally in 2005 and reformulated in 2017 to align the taste closer to the classic taste of Coca-Cola. While all listed ingredients and nutritional information remain the same, the new Coca-Cola Zero recipe has bridged the gap even further, enabling Coke fans to enjoy their favourite beverage and embrace a balanced lifestyle.
