Daraz onboards Exclusive Lines to expand into the beauty landscape
Daraz, the largest e-commerce platform in Sri Lanka, recently partnered up with the country’s leading fragrance, skincare and cosmetics retailers Exclusive Lines. The partnership will enable Daraz customers to have their favorite and 100% authentic international beauty brands delivered to their doorstep, while further enriching the assortment of more than 5mn products already made available on the shopping site.
Commenting on the collaboration, Managing Director of Daraz Sri Lanka, Rakhil Fernando said, “We’re excited for this partnership which enhances our existing portfolio and enables Daraz users across the island to access the world’s most sought-after cosmetics and personal care products from the convenience of their homes. eCommerce is a great equalizer that bridges rural-urban divides and these collaborations are pivotal to enable even the most niche brands and retailers to reach their discerning client bases dispersed across the island cost effectively, while providing easy access and wider choices to meet the fast-evolving demands and desires of consumers. Daraz will continue to build on its product portfolios and will place greater focus on strengthening its offering in fast growing categories such as beauty and wellbeing, fashion, cosmetics and skincare in the months to come.”
Exclusive Lines has been in the fragrance, cosmetics and skincare business in Sri Lanka for over 20 years and is the authorized local retailer for global brands like Montblanc, Hermes, MAC, Dior, Giorgio Armani, Clinique, and Elizabeth Arden amongst many other renowned international brands.
Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalised logistics and payments infrastructure in its markets. Download the Daraz mobile App, Daraz’s vision is to be a champion of South Asia serving 50 million consumers and businesses by 2030.
