Sunshine Holdings’ sales champions win big at SLIM National Sales Awards 2023

Diversified conglomerate Sunshine Holdings PLC announced that 13 members from their sales teams have been recently recognized at the SLIM National Sales Awards (NSA) 2023, winning 02 Gold, 06 Silver, 04 Bronze and 01 Merit awards.

Sales forces have become invaluable, especially in the competitive business environment. They are vital to the growth and sustainability of any business. They act as the bridge between products and the customers and play a key role by being the ambassadors of brands, the custodians of customer relationships, and the growth drivers of businesses. Especially during the last two years, the exceptional efforts of sales teams have enabled Sri Lankan companies to navigate tough macroeconomic conditions.

In such a context, the awards won by members from Sunshine Consumer Lanka and Sunshine Healthcare Lanka (Pharma and Medical Devices) sales teams are a testament to their dedication and resilience during these unprecedented times. Furthermore, each member’s passion, courage and perseverance have ensured exemplary performance to drive sales in tough competition and volatile market conditions.

Sunshine Holdings Group Managing Director Vish Govindasamy commented on these achievements, “We are proud of our sales champions at Sunshine Holdings, whose achievements at the SLIM National Sales Awards 2023 reflect their dedication and resilience. In the face of challenging macroeconomic conditions, our sales teams at Sunshine Consumer Lanka and Sunshine Healthcare Lanka have demonstrated unparalleled determination in achieving corporate goals.”

“These awards recognize individual excellence and highlight the collective strength that propels our businesses forward. This recognition reaffirms our commitment to fostering a culture of inclusivity and excellence. We extend our heartfelt congratulations to each member of our sales teams for their outstanding performance and contribution to Sunshine Holdings’ success,” Govindasamy commented further.

The candidates were judged by an esteemed panel of judges, who evaluated their abilities to drive business in volatile market dynamics, strategies implemented to achieve targets, innovativeness in execution, potential to grow in the sales field and ability to conquer the marketplace. Front-liners and executives are evaluated on their performance and ability to advance in their careers. Territory Managers are assessed on their ability to increase sales revenues, enhance market reach, and other key performance indicators within assigned geographical areas. Regional Sales Managers must embed brand and category building and customer development plans in route-to-market strategy while demonstrating outstanding leadership and meeting overall business objectives.

Held for 21 consecutive years, the SLIM National Sales Awards reward high-performing sales individuals in companies for their outstanding efforts and achievements in the sales fraternity and recognize them nationally. Its vision is to recognize sales professionals on par with world standards while positioning the awards scheme as the best in South Asia. The awards ceremony recognises and rewards performers in over 20 industries, which allows individuals to apply through their companies based on their performance.