Hemas pledges support to hospitals combatting Covid-19 with new ‘Diva Power Germ Guard’
For Hemas Manufacturing, supporting communities, helping people safeguard their health and hygiene to enhance their wellbeing, especially during the pandemic, remains a key priority.
With rising concerns of the Covid-19 second wave, Hemas understands the need to protect hospital healthcare personnel who are working tirelessly, and also patients during this period.
Joining the coronavirus fight, Hemas generously contributed its newly launched Diva Power Germ Guard washing powder to several hospitals including the Colombo East Base Hospital, Mulleriyawa and the Base Hospital, Homagama. Both hospitals which are treatment centers for Covid-19 patients will now have the additional support of using Diva Germ Guard detergent powder to fulfil their laundry needs.
Dr. Janith Hettiarachchi, Medical Superintendent, Base Hospital Homagama and Dr. (Mrs) Muditha Perera, Deputy Director, Colombo East Base Hospital, Mulleriyawa accepted the donations on behalf of the institutions.
Diva, the flagship detergent brand of the company unveiled ‘Diva Power’ its new powder and liquid range – Diva Power Germ Guard and Diva Power Colour Guard in October 2020.
The Diva Power Germ Guard powder and liquid detergent has been specifically formulated to shield the family and destroy 99.9% of germs from clothes.
Diva Germ Guard is infused with Kohomba and Lime, time-tested natural ingredients known to fight germs. The product assures of a refreshing and long-lasting fragrance, in addition to a superior clean.
Elaborating on the launch, Anushka Sabanayagam, Senior Brand Manager – Home Care said, “As a direct result of the pandemic, consumers have changed their ways in how they wash their clothes. It has also reminded us how important it is to protect our families from germs. The launch of Diva Power Germ Guard reflects our renewed commitment to offer more choice for consumers to safeguard and protect their families against the rise of the pandemic. The new Diva Power range is not only effective and efficient laundry care but also a washing experience catering to their needs.”
Diva Power liquid detergent also helps consumers change the laundry experience from a mundane, time consuming effort, to one which is convenient.
The newly launched products are hand wash and washing machine compatible. Marking another important milestone, Diva is the first Sri Lankan brand to introduce refill pouches in the laundry care category.
About Hemas
Hemas Holdings PLC is a diversified conglomerate with a focus on four key sectors namely fast moving consumer goods, healthcare, transportation and leisure.