LAUGFS Super and Coca-Cola Beverages Sri Lanka Join Forces to Scale Up PET Plastic Collection.

LAUGFS Super and Coca-Cola Beverages Sri Lanka partnered to enhance PET collection efforts by installing PET plastic collection bins in strategically selected LAUGFS Super outlets island-wide. The event marked the beginning of a sustained effort towards promoting environmental consciousness, with the collaboration underscoring the growing importance of sustainability in today’s business landscape.

For LAUGFS Supermarket (LSM) as a subsidiary of the LAUGFS Group, this initiative marked a pivotal step towards the overarching sustainability efforts and progress the brand strives to fulfil. With a commitment to environmental responsibility, this project aligns seamlessly with both the group and LAUGFS Supermarkets values.

Speaking with Managing Director, Coca-Cola Beverages Sri Lanka, Pradip Pandey, on the initiative, noted: “Coca-Cola as a system has taken leadership in setting up infrastructure and introducing innovative ideas to scale PET collection. We have over 540+ bins already placed across Sri Lanka, we were the first to set up a material recovery Facility and initiate “adopt a beach concept” for beach cleaning. Today we are proud to extend our partnership to Laugh Super to take this initiative further.” 

Through the partnership with Coca-Cola Beverage Sri Lanka, LAUGFS Supermarkets acknowledges the invaluable opportunity for the company, leveraging their unparalleled expertise and resources in sustainable practices to ensure the success of the initiative. By incorporating industry-leading best practices, LAUGFS aims to set a benchmark for sustainability within its sector, fostering positive change on a broader scale.

Commenting on the initiative, LAUGFS Supermarkets, Chief Executive Officer, Niroshan De Silva, stated: “At LAUGFS Supermarkets, our commitment to sustainability is unwavering. Partnering with Coca-Cola Beverages Sri Lanka is a significant stride towards embedding responsible practices in our core operations. This initiative not only underscores our dedication to a greener future but also sets a benchmark for industry-wide environmental stewardship. This project stands as a significant milestone in our longer-term sustainability vision, demonstrating our commitment to a greener and more responsible future.”

The project involved the installation of recycling bins at strategic LAUGFS Super outlets, including Havelock, Kandana, Kiribathgoda, Koswatta, Moratuwa, Nugegoda, Kohuwala, Rajagiriya, Wellawatta, and Pepiliyana. 

The initiative was launched by LAUGFS Super across three [03] phases pre-launch, launch, and post-launch, and is expected to push educational content with a clear call to action and environmental rewards for customers and otherwise to be a part of the sustainable journey LAUGFS continues to embark on. 

By combining forces with Coca-Cola Beverages Sri Lanka, LAUGFS Supermarkets and LAUGFS Group are setting the stage for a brighter, more sustainable tomorrow. 

About Coca Cola in Sri Lanka

Coca-Cola has been refreshing Sri Lankans for over 60 years, continuously evolving to craft the brands and choice of drinks that people love. Our company’s purpose is to Refresh the World and Make a Difference. To serve our valued consumers better, we are now providing more convenient packages, innovating, and introducing new lower and no-sugar drinks. Following the introduction of Trademark Coca-Cola in 1961, we now have a range of other brands in our portfolio including Coke Zero, Sprite, Sprite Zero, Fanta Orange, Fanta Cream Soda, Fanta Portello, Kinley Soda, Lion Tonic, Lion Ginger Beer, Kinley water and Monster Energy, providing consumers across the island with a variety of delicious and hydrating beverage options. We seek to positively impact people’s lives, communities, and the nation through our sustainability initiatives on the recovery and recycling of PET plastic packaging, water replenishment programs which have led us to return back more water than used in the production of our beverages, interventions around climate action which have won us the Iconic Rooftop Solar Project of the Year at the Annual Solar Awards 2021 and ensuring the well-being of our local communities, including programs on women empowerment. We employ thousands of people in Sri Lanka, both directly and indirectly, providing economic opportunities to local communities, and serve our products to over 80,000 businesses in all 25 districts reaching the furthest consumer. Learn more at https://lk.coca-cola.com/en/home and follow us on LinkedInInstagram and Facebook

About LAUGFS Super
LAUGFS Super, caters to a wider range of shopper needs with a broad range of products and services ranging from fresh fruits and vegetables to meats, seafood, dairy products and more under one roof. The stores also feature pharmacies as well as utility bill payment facilities for the convenience of shoppers, LAUGFS Super takes the form of smaller convenience stores offering daily essentials and caters to the daily top-up shopping needs of customers with busy lifestyles. Located in residential neighborhoods and city centres, LAUGFS Super consists of a network of outlets ensuring a quick ‘in and out’ shopping experience for the convenience of shoppers. Having pioneered the 24-Hour supermarket retail concept in Sri Lanka, LAUGFS also introduced the concept of establishing fuel retail outlets alongside convenience stores in the country. Crimson Bakery is one of the key specialties, which carries an exciting range of breads, sweets and all kinds of high quality bakery products at highly affordable prices. Learn more at https://laugfsholdings.com/super/ and follow us on Facebook