AMW honours Castrol Distributors for the first time with a landmark Dealer Conference and unveils new breakthrough ‘CRB Multi’ oil

Local automotive giant Associated Motorways (AMW), exclusive distributor of renowned Castrol lubricants in Sri Lanka, hosted its first-ever Excellence Awards for Castrol Distributors, felicitating dealers and introducing the new game-changing ‘CRB Multi’ oil for diesel vehicles to the market.

The highly anticipated Excellence Awards brought together Castrol Distributors from across the country to appreciate and recognize their invaluable contribution for achieving targets and setting benchmarks in sales and distribution. They were also acknowledged for establishing Castrol products with the promise of superior quality and service to customers and to the industry.

The best performing dealers were presented awards and tokens of appreciation. Over 250 guests including Dealers, AMW staff, Castrol principles and selected media were in attendance at the gala event which culminated with cocktails and entertainment.

The event also served to introduce the revolutionary CRB Multi 15W-40 CH-4 oil, specifically designed to meet the unique needs of diesel vehicles. Castrol CRB Multi is an exceptional, heavy-duty engine oil specifically designed to optimize the performance and longevity of passenger, commercial, and construction vehicles, including generators. With its multi-purpose capabilities, this oil ensures efficient operation and extended durability. By safeguarding critical engine components against oil thickening and deposit accumulation, CRB Multi actively maintains engine cleanliness, providing reliable protection for sustained engine health and longevity.

The introduction of ‘CRB Multi’ further solidifies AMW’s dedication to delivering cutting-edge products that offer enhanced performance and improved efficiency to customers. CRB Multi is now available via Castrol distributors in packs of 1L, 5L and a promotional pack of 6L.

Peter Mackenzie, Group Managing Director AMW stated, “We are honoured to host the Castrol Excellence Awards and introduce the ground-breaking ‘CRB Multi’ oil. At AMW Group, we strive to bring innovative solutions and top-quality products, strengthening our partnership with Castrol. The awards celebrate our loyal distributors, and the ‘CRB Multi’ oil meets the evolving needs of the automotive industry.”

Boasting a rich heritage of more than 74 years in the automotive industry, AMW are the authorised agents for world renowned brands such as Nissan, Suzuki, Renault, Yamaha and New Holland Tractors supported by AMW Capital Leasing & Finance. A major manufacturer and exporter of industrial tyres since its inception, AMW recently introduced 2/3-wheel tyres to the local market. AMW is a fully owned subsidiary of the Al Futtaim Group, UAE.

AMW has been the exclusive distributor of Castrol since 2002 represented by a strong dealer channel island wide and provides an extensive range of Castrol lubricants for all types of vehicles. Through its extensive dealer network and robust operating channels across the country, AMW has established Castrol as a formidable brand in the domains of Automotive, Industrial, and Marine oils.

Charith Panditharatne, Head of Lubricants, BP Castrol added, “We are pleased to host the Castrol Dealer Conference and introduce the ‘CRB Multi’ oil. This conference strengthens our partnership and showcases our commitment to meeting customer demands. We are excited to embark on this journey with our dealers, delivering superior lubrication solutions.”

Castrol is committed to driving sustainability both now and in the future. With its advanced liquid engineering capabilities, Castrol ensures that every commercial vehicle engine performs at its peak, promoting long and healthy engine life. Embracing a new sustainable strategy that extends to 2030 on a global scale, Castrol is actively reducing its carbon footprint through ground-breaking technological advancements.

Head table names:

Mr. Anuj Mendiratta             –      BP Castrol           –             Sales and Operations Manager – South Asia

Mr. Peter Mackenzie             –      AMW                   –             Group Managing Director

Mr. Charith Panditharatne   –       AMW                  –             Head of Lubricants – BP Castrol