BBDO tops Spikes 2015 with ‘Network of the Year’ award
BBDO Worldwide took home the title of Network of the Year at the Spikes Asia 2015 awards ceremony held on Friday (11) at the Ritz Carlton, Singapore. The awards ceremony culminated the three-day Spikes Asia Festival of Creativity, which celebrates and inspires Asia-Pacific creativity in advertising, held this year at Suntec City, Singapore. This is the third time that BBDO Worldwide takes home the top honour, having previously won it in 2014 and 2012.
BBDO agency Colenso BBDO, Auckland also bagged the Spikes Agency of the Year award, having been awarded an outstanding 15 Spikes including one of the 16 Grand Prix awards handed out Friday night — in the Digital category, for the ‘Reduce Speed Dial’ campaign for Volkswagen. With 13 offices contributing, BBDO Worldwide bagged a haul of over 60 awards in total Friday night, including 1 Grand Prix, 3 Creative Effectiveness Spikes, 10 Golds, 28 Silvers and 21 Bronzes.
Ninety-three judges from across the Asia-Pacific region spent the past week reviewing 4,351 entries across 18 categories to choose the 2015 winners, “setting a new creative benchmark for the festival and the region” according to Lions Festival CEO Philip Thomas.
Jean-Paul Burge, Chairman and CEO of BBDO Asia said: “This is a fabulous achievement, especially off the back of being crowned the Cannes 2015 Asia-Pacific Network of the Year. We continue our unbroken record of being the most creative and most effective network in the region.”
Said BBDO Lanka MD Santosh Menon: “It’s a matter of great happiness that BBDO Worldwide continues to be the top network at global award shows. We at BBDO Lanka, the Sri Lankan affiliate of BBDO Worldwide, were named ‘Agency of the Year’ at our Effie Awards Sri Lanka debut this year. In 2012, soon after only our first year of operations, we were recognised as Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year’ – Silver. And these awards inspire us to strive harder for further accolades.”
For nine years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for seven years BBDO was also ranked the most awarded agency network across all marketing communications platforms in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times, was also named the world’s most Effective Agency Network thrice in the Effie Effectiveness Index. It has been chosen Agency of the Year multiple times by each of the leading industry trade publications, including being named ‘Global Network of the Year’ by Adweek Magazine in 2014.
