Burnetters Fly High at their PlayShop 2016
Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide, recently conducted its annual PlayShopin Thailand for five days. A team of 91 Burnettersembarked on an epic adventure in Phuket and Bangkok, where they were able to celebrate the year’s successes together and to recharge themselves.
Currently in its 7thedition, thePlayShop is one of Leo Burnett’s most highly anticipated internal agency events, which brings together the team members from all departments. The PlayShop encourages the team to relax, unwind and to have fun together whilstcultivating a spirit of camaraderie. This was the very first time that the PlayShopwas conducted at an overseas location. It was an unforgettable journey filled with many once-in-a-lifetime memories and experiences.
This year’s PlayShop kicked off at the Leo Burnett office, where all team members came together to celebrate the company’s 17th anniversary with a meal of milk rice prior to flying to Phuket, where the entire team enjoyed two-days of sun, sand and relaxation on the island’s pristine beaches. The team was able to go sightseeing and explore the iconic PhiPhi and James Bond islands as well as several nearby mountains and nature sanctuaries. On the third day, the entire contingent ofBurnetters flew to Bangkok.This year’sPlayShopparty,was held at the contemporray Siam @ Siam design hotel. The evening was filled with dancing, entertainment and great camaraderie. The team also had 2 plus days to explore the bustling city of Bangkok. They indulged in several stints of shoppingand explored the cities sites, markets and restaurants.
Commenting on this year’s PlayShop, Ranil de Silva – Managing Director, Leo Burnett Solutions Inc. stated: “The PlayShop is a very important event in Leo Burnett’s annual calendar, as it provides our entire team with an opportunity to unwind and truly relax. It’s also an opportunity to celebrate the hard work and accomplishments of the team. Creating a positive climate in the workplace is one of our main priorities at Leo Burnett. I strongly believe that time away together as a team really does translate into better internal communications, cooperation and collaboration. This is the first time that we were able to host our annual PlayShop at an international destination. The Shareholder’s generously responded to my request and sponsored this adventure. It was our means of acknowledging the work of the team. I would like to sincerely thank our valued shareholders fortheir generosity.This year’sPlayShop,has refreshed and rejuvenated each of our team members and prepared them for the many challenges ofahead of us”.
In the run-up to PlayShopFlyHigh 2016, Burnetters participated in a social media competition, which involved them completing a variety of tasks and posting a series of updates online as they made preparations for their journey. During the 5 days in Thailand many shared their unique experiences and thrilling immersion into Thai culture on Facebook and Instagram. The most active contributors to this robust social media presence were rewarded with prizes.
As Leo Burnett celebrates its 17th year in Sri Lanka and looks ahead to the future, the agency will continue to focus on its HumanKind approach to help build powerful brands and meaningful partnerships with its clients, while delivering gratifying results and gaining peer recognition in the industry.
