‘deedat’ winners Ride with style for the 5th time
Amidst much excitement and anticipation, NOLIMIT announced the winners of the ‘deedat’ – ‘Ride with Style’ – Season 5 grand draw at the end of its triumphant promotion, which created a buzz amongst young and trendy ‘deedat’ fans around the island. ‘deedat’ is NOLIMIT’s leading youth brand with a wide product portfolio catering to different personalities through its sub brands namely ‘deedat’ Original, ‘deedat’ Fusion, ‘deedat’ Active and ‘deedat’ Design. Customers who purchased ‘deedat’ branded items worth Rs. 3000/- or more from any NOLIMIT or Glitz outlets island-wide between 10th February – 20th March were eligible to participate in the ‘deedat’ – ‘Ride with Style’ – Season 5 to win five Yamaha FZ 16 2.0 motor bikes along with ‘deedat’ branded helmets and jackets. The lucky winners whose names were picked out at the grand draw were awarded with the grand prize of a motor bike at a fun-filled event which was held at Park Street Mews. The event mirrored the exciting qualities of deedat and showcased thrilling BMX and motor bike stunts. Furthermore 20 customers of ‘deedat’ were presented with gift vouchers.
‘deedat’, is the biggest youth brand in Sri Lanka, launched in 2004, and has diversified its product portfolio extensively with affordable, trendy clothing and accessories to cater to the vibrant moods of the fashion conscious youth. ‘deedat’ offers a range of fashion items ranging from casual wear, formal wear, sportswear, innerwear, footwear and accessories, to suit the needs of the youth for any occasion.
NOLIMIT innovates a variety of promotions and unique interactions for customers to engage with their brands, while realizing the company’s commitment to making them feel valued. Raneez Sheriff, Marketing Manager for NOLIMIT, says, “Congratulations to the lucky winners of the ‘deedat’ – ‘Ride with Style’ –Season 5! This promotion has become a key event in the calendar for youth as they attempt to win our exciting prizes. We wanted to deliver an elating brand experience for our customers and ‘deedat’ – ‘Ride with Style’ promotion for the fifth consecutive year combines attractive prizes with a high level of fun-filled interaction with fashionable youth. ‘deedat’ pioneered street bike rally with ‘deedat’ flags, taking to the streets after the launch ceremony at NOLIMIT-Image to cruise through the city to cover all NOLIMIT and Glitz outlets in Colombo. We then announced the launch of the promotion and unveiled the bike at each location. Simultaneous parades were also conducted island wide where NOLIMIT and Glitz outlets are located. The popularity of the brand is evident by the overwhelming response we received for the promotion. This is yet another way for us to demonstrate our commitment to recognize and reward our loyal customers.”
Dananjaya Praneeth, one of the lucky winners from Wennappuwa of the Yamaha motorbike commented, “This is one of the most exciting things that has happened to me! I entered this promotion completely on a whim and I was floored to find out that I actually won a brand new Yamaha bike! I am very grateful to the ‘deedat’ brand and the entire team at NOLIMIT for making my dream come true.”