‘Elite Eve’ bolsters J&J’s excellent business partnerships
Initiating a new episode in building more meaningful relationships with business partners, “Elite Eve” – the mega annual event- held by Johnson and Johnson, a world famous healthcare company, came to a successful ending recently. The event, which took place as a series covering all the regions – Kandy, Jaffna, Batticaloa, and Galle- apart from the main event at Water’s Edge, Colombo, was a real showcase of the commitment, regard and admiration towards its partners – the pillar of their success.
Under this first ever breakthrough event, over 250 outlets were selected for rewards including fabulous opportunities for a weekend spend in a five-star hotel and return air tickets to Thailand & Malaysia.
“Partners are important stakeholders, especially in a business like ours, which is highly fragmented. Therefore, converting relationships into win-win business partnerships is the way-forward in building and expanding markets. That is why we have introduced our exclusive loyalty program – Elite – to reward our loyal partners, who have been the foundation of our success. “Elite Eve” is the culmination of the Elite program as it takes our efforts in strengthening relationships with partners to a new height for mutual success,” said Mr. Niroshan Kodikara, Senior Business Manager – CIC Holdings, Johnson & Johnson Sri Lanka, commenting about the Elite program and the Elite Eve this year.
Elite program was launched in 2014 as an exclusive program in Sri Lanka. It showed a noteworthy improvement in terms of member-registration that exceeded 1000 within a short period closer to a year.
Johnson and Johnson is one of the world’s leading clinical research based healthcare companies, with a history of over 125 years in serving consumers around the globe. The company takes pride in brand values, quality, and science behind their product development as well as extensive research and development done globally to introduce products that are regarded as trusted, safe and effective by the consumers all over. The Sri Lankan operation commenced 50 years ago and is currently importing and marketing its reputed range of consumer brands that includes Johnsons Baby®, Clean & Clear®, Neutrogena®, Listerine® and Stayfree®. Johnson and Johnson has successfully adapted to the local culture by effectively targeting their audiences across Sri Lanka with their diverse product portfolio, making it the secret behind their success in the local market.
