Fully Loaded Exide – the complete automotive battery solution

February 26, 2015

Five brand new Exide Batteries were launched into the market by Exide Industries’ Sri Lankan arm, Associated Battery Manufacturers (Ceylon) Limited along with the island’s sole distributor, Brown & Company PLC. Fully Loaded Exide, an exclusive package, was also launched today, aimed at providing customers with a unique 360° experience.

The new Exide range is fully sealed and includes the following maintenance free (MF) batteries: Exide Power MF and Exide Ultra MF, Exide Matrix, Exide Mileage and Exide 3WB MF. Manufactured under state-of-the-art technology, these batteries are produced to withstand local climatic conditions and are tailor-made to suit the automotive needs of the Sri Lankan consumer.

Fully Loaded Exide includes five main promises the brand makes to its valuable customers: a warranty of up to five [5] years, the only SLS certified battery in Sri Lanka, the largest dealer network, the trust that Browns has earned over the last 140 years and island wide BattMobile service.

“Exide is a brand name that is hugely familiar with the average Sri Lankan automotive user. Steeped in a rich history counting over sixty [60] years in Sri Lanka, Exide has continued to dominate the market with its strong product offering. These new battery ranges that we have launched today, along with Browns will only further strengthen this,” said Mr. M. Ramachandran, Chief Executive Officer, Associated Battery Manufacturers (Ceylon) Limited.

“Exide is a brand which originates from the UK, and is currently sold in over 90 countries around the world. Marketed by the Browns Group in Sri Lanka, we have worked tirelessly over the years to give our consumers the best service offering: it is the only battery to carry the SLS certification; offers upto five years warranty, coupled with our strong dealer network and islandwide BattMobile services giving it that edge, while Browns’ 140 years of trusted excellence speaks for itself,” stated Ajith De Silva, Deputy General Manager – Battery, Brown & Company PLC.

Exide Batteries has enjoyed premier market leader status through its consistent introduction of innovative products to the market. The promise of maintenance-free batteries, reliability and products made to suit the local market and terrain has time and again contributed to its popularity.

Brown & Company PLC is the sole distributor for Exide Batteries in Sri Lanka. One of the most diversified entities in Sri Lanka, the Browns Group operates in seven key industry sectors. One hundred and forty years in business has given Browns a deep understanding of the Sri Lankan consumer and has made it a household name across the island.

Incorporated in 1960, ABM manufactures the widest range of Lead Acid Batteries ranging from 25Ah to 200Ah capacity under a number of global brands. With technical assistance provided from Exide India, which is the largest automotive battery manufacturer in South-East Asia, ABM continues to maintain steady growth, produce high-quality batteries complemented by state-of-the-art technology.