Global stationery giant PLUS launches in Sri Lanka with Thef:;llstop
World’s best-selling correction tape amonga select product range making its debut in local market
Japan’s PLUS Corporation, one of the world’s leading stationery suppliers, made its Sri Lanka debut with a collection of innovative products led by its universally popular correction tape, which, at 80 million pieces in 2014, is the best-selling product worldwide in its category.
The launch of PLUS branded products in Sri Lanka in partnership with Thef:;llstop, the country’s leading retailer of branded stationery, was attended by Mr Michio Miwa, Corporate Officer/Executive Director, in charge of all PLUS Corporation’s overseas sales and marketing.
Speaking at the launch of a select range of PLUS products in Sri Lanka, Mr Miwa said the brand, which reported consolidated sales of US$ 1.2 billion in 2014, was delighted to add Sri Lanka to its global retail network, offering high quality, innovative and eco-friendly products to a new generation of consumers.
One of PLUS Corporation’s flagship products, the MR2 hand held correction tape dispenser is targeted principally at young students making the transition from pencil to ballpoint, but meets the requirements of a much larger segment of users, including typists who wish to make corrections on documents neatly and professionally.
The correction tape replaces correction fluid bottles and pens, which can contain volatile solvents that are hazardous to health, are difficult to use, take time to dry, and are difficult to write over. The PLUS correction tape rolls on smoothly, can be written on immediately, does not require shaking and squeezing, has no odour, does not damage the paper, and has a neat finish.
“We are very excited at the potential for this product in Sri Lanka, and are proud to represent PLUS Corporation as its authorised distributor,” Thef:;llstop Director NadishaSirisena said. “Most schools in Sri Lanka have banned correction fluids because of their tendency to rub off on clothing and furniture. The PLUS MR2 correction tape is easy to use, safe and produces great results.”
Each PLUS MR2 dispenser has six metres of 5mm tear-resistant, refillable tape. Rated the most eco-friendly correction tape in the world, its dispensary gear is attached to the body, reducing the number of components – and consequently the cost – of the refills. The mini roller head is lighter and smoother to use, with a push action for a one letter correction and a pull action for a whole sentence. The compact and ergonomically shaped dispenser is easy to carry and store.
Besides the MR2 correction tape from PLUS, Thef:;llstop will also initially offer a range of innovatively designed scissors and Glue tape dispensers from the renowned manufacturer.
Established in 1948 Chiyoda Stationery Co. Ltd. and renamed PLUS Corporation in 1959, the Tokyo headquartered stationery giant has grown into a group of 11 worldwide subsidiaries and 4,800 employees. Design and performance are the principal drivers for the business which encompasses a wide range of stationery, security and craft products used around the world. PLUS Corporation has production facilities in Japan, Vietnam and China.
The leading distributor of branded stationery and office products in Sri Lanka, Thef:;llstop serves as a platform to launch new products and improve the image of the brands it represents. These products are retailed via leading supermarkets, stationers and bookshops and at the company’s showroom at Crescat. Thef:;llstop brand portfolio includes Esselte of Sweden, Leitz of Germany, Maped of France, Maruman of Japan, Colorcraft of Hong Kong, Acron of India and Durable of Germany.
