HOT WHEELS LAUNCHES PROMOTION FOR FANS TO WIN BRANDED MOUNTAIN BIKES
Hot Wheels has always been known as a much loved brand by children and collectors alike. Its unique, customized design has enthralled over 41 million children all over the world, for over forty years. Today, Hot Wheels cars are still among the most preferred toys and collectors items.
Proving that once a Hot Wheels fan is always one, the brand is also the favoured choice of collectors and enthusiasts who stay loyal to their brand throughout their childhood and then as adults. Hot Wheels introduced in 1968 by the global toy giant Mattel, is represented in Sri Lanka by Kiddies & Toys International (KTI), Sri Lanka’s leading toy & childcare company. KTI represents some of the world’s best known child brands such as Barbie, Fisher Price, Lego and Farlin in addition to Hot Wheels.
In a gesture that seeks to reward the brand’s Sri Lankan fans for their outstanding loyalty, Hot Wheels has introduced an exciting promotion this year.
Everyone who purchases 03 Hot Wheels single pack die cast cars qualify for the promotion, which is seen as an opportunity to win exciting, branded mountain bikes. Cycling is considered a healthy, engaging activity for children and winning a bike would be of benefit, giving one the opportunity to engage in active physical exercise.
Hot Wheels is available island-wide with an intensive distribution network . With over 500 models to choose from and its iconic die cast model size 1:64 hailed as a collector’s item and a children’s favourite, Hot Wheels has stood the test of time for quality, versatility and outstanding value for money. Hot Wheels cars are available at Rs 299,and can easily be identified by the original hologram sticker.
The Hot Wheels promotion is carried out at the Arpico Supercenters, Cool Planet, Diliganz, Happiness , Kiddies Corner, Kids unlimited, The Factory Outlet and other selected outlets and will be on until 30thJune 2015.
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