Lankem Robbialac’s “Avurudu Kumari” goes digital
Lankem Robbialac recently gave the traditional concept of the Avurudu Kumari a novel interpretation by introducing its “Digital Avurudu Kumari”.
Lankem Robbialac’s thousands of Facebook friends and fans in Sri Lanka and around the world were invited to nominate and send in photographs for the competition.
A large number of entries were received between 27 March to 25 April sparking intense interaction among the fans during this period and with voting taking place at a hectic pace.
Dhaniya Gomes emerged winner and won for herself a Rs. 25,000/- gift voucher with the compliments of Lankem Robbialac. Bimaya Wijekoon and Hasini Sandanayake came second and third and respectively won gift vouchers of Rs, 15,000/- and 10,000/- each.
“This was a very interesting experience and I’m delighted to have emerged as the winner from so many entries. It’s also nice to see top companies like Lankem engaging in projects of this nature. It makes corporate presence so much more exciting and appealing too”, said the winner Dhaniya Gomes.
Commenting on this novel project, Director Lankem Ceylon PLC Ruwan T. Weerasinghe said, As a company which always to looks to innovation we wanted to do something modern and different during the New Year and hence our novel twist to a traditional concept. The feedback we got was both encouraging and engaging. In fact the Lankem Robbialac FB Page (https://www.facebook.com/LankemRobbialacSL) has more than 19,000 fans and is one that is rapidly growing by the day.
A pioneer in Sri Lanka’s paints industry, Lankem is today Sri Lanka’s largest 100% local coatings manufacturer and marketer. Lankem’s rich portfolio includes emulsion, enamel, weather coat, special effects paints, primers, ancillaries, wall preparation, floor coats, anti-corrosive, adhesives, wood care and auto coat, which cater to all needs of the Sri Lankan paints consumer.
