Leo Burnett successfully completes HumanKind workshop in Galle
Leo Burnett Solutions Inc., (LBSI) the local office of the global advertising network Leo Burnett Worldwide, recentlycompletedasuccessfulregionalHumanKind workshopwhichbroughttogether65 participants from the Pakistan and Bangladesh Burnett offices and its local office. The three-dayworkshop wasconducted by SaurabhVarma – CEO, Leo Burnett, India. The workshop whichwasheld atJetwingLightHouse, Gallewas a greatopportunityfor participants to network and to beimmersed in and learn all about ‘’HumanKind’’ and how the methodolgycanbeappliedin theirday to daywork.
Leo Burnett has consistentlydrawnitsstrength and successthroughitsability to present a people-focusedapproach to advertising. Fondlyreferred to as ‘HUMANKIND’, thisis a philosophythatisadopted by Burnettersfromacross the globe and isalwaysevident in the workproduced by them.HumanKindworks by relatingwith people, thenengagingwiththem in order to build an enduringpurpose for brands. ‘Acts’ with a purpose are central to the HumanKindphilosophy and unliketraditional media, ‘Acts’ have the ability to transform the way a personthinks, feels and ultimately, behaves.
“Anyonecanbecreative, but to becreativeenough to change how people think, to change how people feel, to be able to change opinion on mattersthat are of value to us all,thisisHumanKind, the verypurpose of ourcompany.’’ SaidRanil de Silva, ManagingDirector, Leo Burnett Solutions Inc.
This year Leo Burnett Solutions Inc. celebratesits 17thanniversary in Sri Lanka. Over the years, the agency has builtmanypowerful brands and meaningfulpartnershipswithits clients, whilstdeliveringgratifyingresults and gainingindustry recognition in Sri Lanka, the region and globally. The companyhandles a diverse portfolio of clients; itis one of the world’slargestagency networks and is a member of the Publicis Groupe, the world’sfourthlargest communications company.