Samsung ends ‘60 Days of Happiness’ promotion by giving away daily and Weekly prizes
Samsung Electronics in Sri Lanka recently concluded its ‘60 Days of Happiness’ celebrations and has now begun giving away daily and weekly prizes in the run-up to unveiling the grand-prize winner of the promotion. All Samsung customers with Dialog connections who purchased a new Samsung smartphone between September 7 and November 6, 2015, were eligible to win a prize.
Samsung also conducted a mobile truck promotion across the country in all the provinces and major towns, which was amplified via an integrated communications campaign which featured TV, radio, social media and print advertisements. The island-wide truck promotion provided Samsung customers with free gifts, access to easy payment schemes and gave them the opportunity to participate in the draw and stand the chance to win an array of exciting prizes. The daily prizes include DVD Players, and 24 inch TVs which will be given away over the course of eight weeks. The weekly prizes include refrigerators and 32 inch Curve TVs. Finally, one lucky winner will walk away with the grand prize ofa brand new KIA Sportage, of which the winner will be announced shortly.
The ‘60 Days of Happiness’ celebration was launched to showcase Samsung’s smartphone rangewhich are both affordable and equipped with the latest features and state-of-the-art technology. In order to provide equal opportunities to all of its loyal customers, Samsung engaged communities across Sri Lanka and made the promotion applicable to its entire smartphone range. Therefore, customers who purchased an entry-level smartphone, which is an upgrade to a more basic feature phone, and those who purchased the latest smartphone such as the Galaxy S6 edge+, were all given an equal chance of walking away with the grand prize of the KIA Sportage or any other gift.
Smartphones that could be purchased as part of the promotion included the Samsung Galaxy Star 2, the Samsung Z1, the Galaxy Ace, the S Duos, the Samsung Galaxy J series, the Samsung Prime series, the Galaxy A and S series (including the S6 edge+) and the Galaxy Note series (including the latest Note 5). All prize winners were selected via random raffle draws to ensure that all participants have a fair chance of winning prizes.
Youngmin Shin, Managing Director of Samsung in Sri Lanka, said, “Sri Lanka is a very important market for us in the Asian region and through this promotion, we have been able to drive the sales of our smartphone range and strengthen our brand presence throughout the country. This promotion enabled us to reach all corners of Sri Lanka and we were able to reward and give all of our loyal customers, an opportunity to participate in the raffle draw. We hope that this promotion will create significant excitement around the Samsung brand and help us to strengthen our customer engagement levels and market leadership in Sri Lanka.”
