SLIM ETCHES NEW MILESTONE WITH RON KAUFMAN’S VISIT

Etching an exciting new milestone for Sri Lanka’s business fraternity, the Sri Lanka Institute of Marketing (SLIM) prepares to welcome the world’s No 1 Guru in Service, Ron Kaufman to Sri Lanka on the 18th and 19th of July. With just less than one month to go, these must-attend hallmark events scheduled during Kaufman’s two day visit will focus on maximizing the role service plays in this evolutionary era of both local and global change. Reservations for the events are already at a record high, with aggressive demand coming from corporates for both events. In fact, given the unprecedented demand, SLIM has added on a bonus for corporates who wish to have exclusive one on ones with this internationally revered Service Guru.

At a media conference held on the 30th May announcing the launch of this much looked forward to event, a strong message put forth by SLIM was that the 200 participants who will interact with this global service consultant, speaker, educator, thought leader and customer service exponent, will undoubtedly benefit immensely from his revolutionary yet practical tenets of service and customer leadership. Whether it’s the corporate spearheads who are championing change participating at the CEO Breakfast Forum on the 19th at Cinnamon Grand or the HR managers, trainers or front and back office teams joining the Knowledge Forum on the 18th of July at Waters Edge, each will gain valuable insights and be able to penetrate deep into a service driven culture that forms the winning formula for an organization’s unequivocal success.

“I have never seen anyone present so much valuable information in such a short period of time and do it so delightfully,” said Paul Snider, Program Committee Chair of the Harvard Business School Alumni Association, endorsing Ron’s proven track record of transformation towards service leadership. This statement rings true as Kaufman himself takes Sri Lanka through the process of building a sustainable service culture. “I’m going to make that service culture come alive,” he says of the programs he intends to conduct in Sri Lanka. “What’s the architecture? How do you build an environment that inspires people, encourages people and enables people? When you’re doing that within an organization, you need a structure with three fundamental elements; a foundation of continuous service improvement where everyone is focused on stepping up to create more value for other people. We need leadership behavior that gives direction and protection to everything that goes on in that corporate house and finally, there are the building blocks; twelve key areas of activity, which I will make real for you with practical examples, case studies and illustrations from all over the world.”

This is well aligned with Sri Lanka’s focus on key thrust industries most of which include service oriented sectors. The President of SLIM, Karthik Elangovan explains that SLIM’s timely invitation to Kaufman augments the entirety of the nation’s vision. “As the national body for marketing, SLIM has an integral responsibility in adding value to the nation’s ambitious development agenda,” he says, reminding all that this is not the first time SLIM has been forward thinking in its approach. “SLIM has always been passionate about exposing Sri Lanka to the latest business trends in the world. Engaging and interacting with global service icons whose prowess, knowledge and experience will help take Sri Lanka to the next level. A service leadership culture in the business sphere is what the country will be exposed to, by the world’s foremost Service Guru, Ron Kaufman.”

Established under an Act of Parliament in 1970, SLIM is the national body for marketing in Sri Lanka and has made the development of qualitative marketing studies across the island its core responsibility, a mission it has been committed to for over 45 years.

To reserve your seat, contact Prageeth on 0703 069 031 or Mihirinie on 0703 701 166 or log on to www.slim.lk for more details.