Velona Cuddles Clinches 2015 SLIM Most Innovative Brand Award
SLIM Brand Excellence Awards has named Velona Cuddles Diapers the 2015 Most Innovative Brand for its revolutionary impact on Sri Lanka’s baby hygiene product market.
Velona Cuddles has been named the “Most Innovative Brand of the Year” at the 2015 SLIM Brand Excellence Awards for its functionally advanced product and unconventional market penetration and development strategies to face fierce international and local competition. The Awards endeavors to encourage best practice branding and raise local brands to global standards.
Revolutionising Sri Lanka’s baby diaper market, Velona Cuddles is unique in being the only brand in the local market that features a super absorbent core using SAP technology, an ultra breathable back-sheet, patented triple elastic ear patch, Aloe Vera liners, Wetness Indicator and safe Magic Tape straps. It is also the only baby diaper developed to suit tropical weather and has US FDA Approval, British Retail Consortium Approval and is ISO9001, SGS and CE certified. Velona Cuddles’ colour-coded packaging to ensure immediate diaper size recognition, free door-to-door delivery and marketing focused on informed consumer decision-making indicates the brand’s innovative marketing strategies which contributed to the recognition received at the SLIM Awards.
“The SLIM Brand Award is testament of our commitment towards the delivery of exceptional, cutting-edge and affordable products that increase the quality of life of both baby and parents. We are honoured by this award and are further motivated to develop products on par with international standards that will improve the well-being of babies,” says Dr. Gehan de Soysa, Chairman and CEO Thread Works.
The flagship company of the Velona Group, Thread Works is one of the largest apparel manufactures in Sri Lanka with a portfolio spanning Velona, Arista, Top Gear, Angel Lace, Tuff and Tumble, Pink and Pink, Superknit, Body Fit and Cuddles.
