CIM Sri Lanka partners with Serendib Flour Mills
The Chartered Institute of Marketing Sri Lanka entered into a strategic partnership with Serendib Flour Mills (Pvt) Limited, one of the foremost flour mills in Sri Lanka to further strengthen the knowledge and expertise of marketing. The Memorandum of Understanding (MOU) signed between CIM Sri Lanka and Serendib Flour Mills will mutually benefit both organizations in terms of strengthening their respective brand identities in the market.
Commenting on the partnership, Brian Selvanayagam, Vice chairman of CIM Sri Lanka said, “We are proud to partner with Serendib Flour Mills and grateful to their continued support to help promote CIM and its activities in Sri Lanka”.
CIM Sri Lanka is the first International branch of CIM UK and is proud to claim the largest membership outside the UK. Celebrating its 20th Anniversary, CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the Profession and Marketing excellence in Sri Lanka through education, training and development.
Kevin O’Leary, Chief Executive Officer of Serendib Flour Mills (Pvt) Limited said, “We at Serendib Flour Mills are delighted to sponsor a renowned professional body such as The Chartered Institute of Marketing Sri Lanka, as we seek to sharpen our competitive edge by collaborating with such professional bodies to enhance the core competencies and capabilities of our valuable Human Resources.
Serendib Flour Mills is one of the foremost flour mills in Sri Lanka with an ultra modern, state-of-the-art flour mill based in the Colombo Port. SFML markets a variety of Wheat flour under its flagship seven star brand for both Business to Business and Business to Customer markets and has the capacity to cater to the needs of the Sri Lankan and International markets. Serendib Flour Mills which recently celebrated its 7th Anniversary is a part of the highly diversified Al Ghurair Foods in Dubai, UAE.
