Sadaharitha Group Launches ‘Grantakalpana’ to Spotlight the Beauty of Literature in the Literary Month.
Sadaharitha Plantations Ltd, the pioneer in the green investment sector and the leader in commercial forestry in Sri Lanka launched a Facebook campaign titled ‘Grantakalpana’ to highlight the significance of September – the literary month.
The campaign took place throughout the month of September, fostering reading practices amongst the young and adult Facebook users in the country. Users were offered the opportunity of participating in the contest by posting their novels on their profiles and pages, making them eligible to win valuable prizes.
The Covid 19 pandemic has affected the lives of not just Sri Lankans, but also the lives of people from around the World. The people have been affected in terms of health, education, work and overall by the larger economic and social crisis that has unfolded several challenges of its own.
Sadaharitha, the Sri Lankan brand in the global agarwood market, taking the current atmosphere into account, launched this campaign to develop the mental health of the people; from children to adults with the focus of empowering the community. This was implemented as an initiative aligning to its corporate social responsibility.
Starting off in early September, the company launched a video highlighting the importance of reading, creating awareness and attraction towards it while spotlighting the impact and effect it has on creativity, critical thinking, knowledge and emotional intelligence. Following this, a competition was announced allowing participants to post their novels and books of choice on the comments section of the post dedicated to Reading Month. Participants who had liked the page liked the post and shared the post were eligible for the weekly prize rounds.
Commenting on this initiative, Sathis Nawarathna, the Chairman of the Sadaharitha Group of companies said, “Digitalization is nothing uncommon today. Digitalization has overtaken and revolved amongst all age groups alike. They spend most of their day staring at digital screens. It is vital to be equipped to face the challenges of the technology-driven World out there. Thereby, creativity, problem-solving skills, emotional intelligence and collaboration are of imperative importance. It is important to stay civilized, empathetic and humane. – only then will the world be a better place.
He added, “We have come to realize the need to revitalize future generations and the generations of today with the values and attributes of literature. In this respect, we hope to launch several programs under our CSR Arm. We hope to get the message on the value of literature to the masses, I am very much happy to see the company come together for such a cause.”
As the forerunner in commercial forestry in Asia, Sadaharitha had proved to be a sustainable and secure investment avenue. It hopes to motivate and educate the Sri Lankans on the possible sustainable investment opportunities that have greater returns whilst ensuring that it aligns with the planet and people. Sathis Nawarathna, the Chairman of Sadaharitha has been the pioneer in introducing Agarwood here in Sri Lanka. He holds two decades of industry experience and is now geared to take Sri Lankan Agarwood to the World. The company has tied up with over 35,000 investors, offering them high returns while ensuring support to conserve the country’s forest cover. It has nurtured the trust of its customers for nearly two decades while offering maximum profits that were matched by none.
The entry “Book of Imagination” was announced as the winner in the Grantakalpana competition and has been featured on the Sadaharitha Facebook Page. To learn more and to stay updated on such programs whilst uncovering investment opportunities – visit www.sadaharitha.com or follow the official Facebook page.
