Sri Lanka, come ‘Taste the New language of Love’ with brand new Maggi Pazzta

Iconic Maggi brand enters value-added pasta category

Buoyed by its success in the noodles segment, Nestlé’s iconic Maggi brand has launched Maggi Pazzta and entered the value-added pasta category. Made with the wholesome goodness of semolina grains, which is high in fibre, Maggi Pazzta only requires cooking in hot water for five minutes for a delicious pasta meal in rich creamy cheese sauce. It is the latest in a series of product innovations and renovations by the Maggi brand to encourage the younger generation to indulge in more home cooking, and cook tasty meals as part of a balanced diet.

“Maggi Pazzta is entering the market with a promise to convert even an amateur cook into a veritable gourmet chef” said Priyadarshinie Karunaratne, Vice President – Food at Nestlé. “It’s a great first dish for young men and women who want to attempt cooking and make a good first impression. Our Facebook teaser campaign, #BeCheesy, leading up to the launch has whetted curiosity. With a series of funny posts and videos of a young man looking to win over the love of his life, #BeCheesy unveils Maggie Pazzta as a cool, fun, creative and easy way to cook. Maggi Pazzta seeks to help the new generation of men and women ‘Taste the new language of Love’ and drive home the idea that men too can cook.” 

Commenting on the new entrant into its portfolio, Shivani Hegde – Managing Director at Nestlé Lanka said: “We are delighted to give consumers healthy and quick-cook Maggi Pazzta, which offers the wholesome goodness of healthy ingredients like semolina. Cooking and experimenting with ingredients has become a passion of millennials and we are confident that Maggi Pazzta will offer them the right blend of great taste and convenience.”

A trusted household favourite for generations, the Maggi range of products include Noodles, Coconut Milk Powder, Seasoning and Soup Cubes; all of which are must-haves in every kitchen across the country for their taste, convenience and goodness, and which are fortified where appropriate with vegetables, spices, grains and essential micronutrients. Leveraging on the strong brand recognition enjoyed by Maggi in Sri Lanka, all-new Maggi Pazzta joins the Maggi product range to help the brand cater to millennial consumers, and also offer a range of products to enjoy at every eating occasion.

Maggi Pazzta was launched at Colombo’s first Pazzta Festival at Independence Arcade, which featured a range of delicious pasta dishes using Maggi Pazzta. The event served as the grand finalé to Maggi’s #BeCheesy teaser campaign, where the main character cooks up a delicious cheesy Maggi Pazzta and wins the girl’s heart.