Gamer.LK’s Esports Premier League crowned Sri Lanka’s best digital marketing campaign

Sri Lanka’s premier Gaming & Esports agency Gamer.LK received six digital marketing awards, including the Grand Prix gold award for “Best Digital Marketing Campaign”, at the SLIM DIGIS Awards held recently.

Gamer.LK makes history as this was the first time a games & Esports related campaign received the Grand Prix award at SLIM DIGIS – the top title awarded by the Sri Lanka Institute of Marketing for digital marketing in Sri Lanka. Gamer.LK & InGame Esports were nominated for the awards alongside a record breaking 270 entries – the highest that SLIM has received to date. The Esports Premier League (EPL) was the 2nd iteration of Gamer.LK’s franchised Esports league featuring the title PUBG MOBILE. It partnered with Cricketing legends as Esports franchise ambassadors to promote the event to a Cricket-loving nation utilising a 360-degree digital marketing campaign.

Gamer.LK also won Gold for best “Cross Digital Integration” for EPL and Gold for “Best Use of Gaming, Gamification and Esports” for Dell Gaming Academy. They also secured 3 other awards aside from these major takeaways for Samsung Gaming Community and Dell Streamer Challenge.

“We built a company of gamers and let them do what they love, devoid of the creative limits that a “traditional” digital agency would face – the outcome speaks for itself. Gaming & Esports are one of the most effective ways of engaging with youth and young adults, and we bring over a decade of experience in the space to brands and publishers that want to get onboard.” said Raveen Wijayatilake, Founder & CEO of Gamer.LK and InGame Esports.

The SLIM DIGIS is organized by Sri Lanka Institute of Marketing (SLIM) and acknowledges Sri Lanka’s best digital marketing efforts, creativity, and expertise. The SLIM DIGIS is one of Sri Lanka’s most prominent awards programs, recognizing innovation and excellence in digital marketing.

InGame Esports is South Asia’s holistic Gaming and Esports Agency with more than 15 years of experience in organising and promoting Esports in the region. InGame Esports is the first Esports company in Sri Lanka, which was recently certified as awarded one of 2022’s Great Places to Work (GPTW) awards, making it also the first Esports company in Sri Lanka to receive the award. Since its founding, InGame Esports has actively worked towards the growth of the Esports industry in Sri Lanka and the wider South Asian region.